Influencer Marketing Lead

**We are seeking an experienced and dynamic Influencer Marketing Lead to spearhead our influencer marketing efforts in Singapore and oversee regional execution across Southeast Asia (SEA). This critical leadership role requires a hands-on professional who can develop and implement impactful influencer strategies, lead and mentor high-performing teams, and drive measurable results for our clients. You'll be instrumental in expanding AnyMind Group's footprint in the influencer marketing space in Singapore.**:
**What You'll Do**:
**Strategic Leadership & Planning**:

- Develop and execute a comprehensive influencer marketing strategy for Singapore, aligned with local market trends and company objectives.
- Formulate and oversee the regional influencer marketing execution strategy for SEA markets, ensuring alignment with overall business goals.
- Identify, evaluate, and prioritize high-potential influencer partnerships and opportunities across Singapore and SEA alongside the Regional Partnership team.
- Act as a key thought leader in influencer marketing, representing AnyMind Group at local events and industry forums.

**Team Leadership & Development**:

- Lead, mentor, and inspire the Singapore-based Influencer Marketing team, fostering a culture of creativity, accountability, and continuous improvement.
- Directly manage and guide the regional SEA Influencer Marketing Execution team, providing strategic direction, operational support, and performance oversight for regional projects.
- Set clear goals and KPIs for both local and regional team members, providing ongoing guidance, support, and constructive feedback.
- Foster a collaborative and high-performing environment across both teams.
- Ensure the operational profitability of the department to optimize performance

**Campaign Execution & Relationship Management**:

- Oversee the influencer team on execution of influencer marketing campaigns in Singapore.
- Ensure the efficient and effective execution of regional influencer marketing projects by the SEA execution team, meeting client objectives and deadlines.
- Cultivate and manage relationships (alongside sales team) with key clients, including brands and agencies, for influencer marketing initiatives.
- Collaborate with C-suite stakeholders on strategic influencer marketing initiatives where appropriate.

**Cross-Functional Collaboration**:

- Partner closely with internal teams (e.g., sales, marketing, operations, product) to deliver integrated and customized influencer marketing solutions for clients.
- Collaborate with global leadership and regional country managers to align influencer marketing efforts with overarching company goals.

**Performance Tracking & Growth**:

- Drive growth in influencer marketing revenue through successful campaign execution and client satisfaction in Singapore and across SEA.
- Monitor and analyze influencer marketing performance metrics for both local and regional campaigns, ensuring timely reporting and continuous optimization.

**Who You Are**:

- More than 6 years of experience in influencer marketing, or a related field, with a minimum of 3 years in a leadership role managing a team.
- Proven track record of successfully planning, executing, and optimizing influencer marketing campaigns for diverse clients/brands.
- Demonstrated experience in managing and leading a team across multiple markets or regions, specifically within Southeast Asia (SEA).
- Strong understanding of the influencer landscape, platforms, and trends in Singapore and SEA markets.
- Experience in engaging with and influencing stakeholders at various levels.
- Exceptional leadership, communication, and negotiation skills, with the ability to inspire and motivate teams.
- Strategic thinker with the ability to identify opportunities, solve complex problems, and execute plans effectively.
- Strong relationship-building skills with a client-first mindset.
- Results-oriented mindset with a focus on driving growth and achieving team targets.
- Excellent project management and organizational skills.

**Why You'll Love It**:

- Advanced AI tools for all positions
- Office located in CBD (Tanjong Pagar)
- Performance Review (twice a year)
- Annual Performance Bonus
- Annual Paid Leave
- Health Insurance
- Company monthly and quarterly activities
- Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD)