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Em Ecommerce Senior Manager Planning and Forecasting

2 weeks ago

Singapore Adidas Full time

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:

- Driving Business planning & Forecasting Analytics at adidas e-commerce, you are responsible for planning and delivering business targets. Based on internal & external data sources, you manage adoption of forecast models, data capabilities, insights that help adidas better understand the consumer, expand reach, increase customer engagement and advocacy.
- Key Responsibilities:

- Business Performance & Forecasting:

- Own and drive the overall EM e-com Business Performance Reporting (Sales, KPIs) and the EM e-com Forecasting practice (Forecast Review & Forecast Accuracy).
- Identify Demand gaps, risks and uplift and provide visibility and actionable advices to the broad stakeholders to ensure targets are achieved.
- Mangage and provides advice to stakeholders to adopt and adhere to the agreed forecast and demand management approach and follow-up actions.
- Implement analytics tools/reporting framework within e-commerce to facilitate every decision maker access to the information needed in the shape needed - dashboards, visualization tools, reports etc.
- Ensure tools and systems daily routines & activities, refresh, updates and scheduling.
- Support deep-dives, ad-hoc analysis and contextual dashboards with relevant platforms and channels.
- Develop and maintain a strong stakeholder network with high level of trust that facilitates action
- ability of insights.
- Advise stakeholders in your area of responsibility to define goals, select appropriate KPIs, monitor performance and derive trends and opportunities.
- Build a strong internal and external network, informing the adidas Digital community on the latest trends and technological advances.
- Maintain quality, set good development practices, and define standards that keep the focus on the right things.
- Enable and Support Products Analytics, working side by side in symbiosis with the EM e-com Buying and Trading function.
- Create new trading capabilities for our business and align with cross functional stake holders to implement and enhance the framework for order and article level profitability that will serve as the foundation for marketing campaign and range effectiveness.
- Work directly with business partners to optimize our own site, partner offerings, & app, drive marketing campaigns from assortment to target audience, and generate insights to maximize sales opportunities of managed portfolio of products
- Monitor and analyze market trends and competitor activities and derive conclusions for the growth and optimization of adidas Digital sales, identifying gaps, opportunities and risk within EM e-com business and the digital marketplace landscape.
- Develop and maintain a strong stakeholder network with high level of trust that facilitates action
- ability of insights.
- People Management:

- Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development
- Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes to meet business needs.
- Provide team members/direct reports with clear direction and targets that are aligned with business needs and company objectives.
- Key Relationships:

- EM Hub e-com team
- EM Function teams (Finance, DNA, Brand, Sales, SCM )
- Country-Clusters (C/C) market teams & group functions
- Global Digital teams
- Global BI & Analytics teams
- External vendors
- Requisite Education and Experience / Minimum Qualifications:

- Degree with focus in Business, Engineering, Finance, Economics, Math or related field preferred, or equivalent combination of education and experience
- Minimum 5-8 years of experience working in eCommerce Dusiness planning, Data Analytics, Business Intelligence, Demand forecasting or equivalent experience
- Experience in e-commerce environment
- Experience in or familiarity with analytics platforms, especially in their integration or deriving insights requiring multiple sources
- Industry: Ideally in apparel/fashion/shoes or internet
- Experience in leading cross-geography teams
- Knowledge & Soft Skills:

- Broad understanding and passion for Digital and e-com
- Understanding of multi-platform e-commerce
- Deep knowledge of Digital and e-com analytics
- Ability to efficiently work in a cross-functional organization, ability to develop influential and collaborative relationships with stakeholders from digital and non-digital disciplines on all levels
- Excellent communication & negotiation skills, comfortable presenting business challenges and opportunities at various organizational levels
- A passion for contributing to new data capabilities, tools, and frameworks. Interest in “back-of-house” development of analytics capabilities. Devotion to accuracy, reliability, rigor, and user-focused design.
- Meticulous, high attention to details
- Creative and energetic team player
- Outspoken a