Demand Generation Specialist

**Summary**

As the Demand Generation Specialist for our APAC region, you will be responsible for leading the planning and execution of strategic marketing campaigns and go-to-market initiatives that support pipeline growth, customer acquisition, and product adoption that span lead generation and product marketing functions. The role requires deep collaboration with regional marketing and global HQ specialist teams, aligning marketing strategy with sales outcomes.

Job description

**RESPONSIBILITIES**:
**Demand Generation**
- Develop and execute integrated demand generation strategies to generate MQLs, SQLs, and drive new business with existing customers.
- Collaborate with content creators, internal stakeholders, and 3rd-party vendors to produce compelling campaign content and lead magnets.
- Manage and monitor marketing program performance in close cooperation with internal teams and external partners.
- Identify opportunities to improve marketing effectiveness through audience targeting, funnel optimization, and enhanced campaign processes.
- Maintain a campaign measurement framework, including KPIs aligned to the demand generation funnel for both acquisition and expansion.
- Report regularly on campaign performance, marketing ROI, and funnel progression; recommend optimization strategies.
- Manage marketing automation tools and CRM platforms to support lead nurturing, scoring, and sales alignment.
- Utilize and track marketing budgets effectively, ensuring cost efficiency and maximum impact.
- Ensure campaign and contact data is updated and maintained in the CRM system.
- Collaborate with HQ and global teams to align campaigns with product priorities and best practices.
- Conduct research on local market needs and buyer behavior to inform targeting, messaging, and cross-sell/upsell strategies.

**Product Marketing**
- Partner with HQ to localize and execute go-to-market strategies for product launches and ongoing campaigns.
- Develop compelling product positioning, messaging, and value propositions tailored to regional segments, channels, and buyer personas.
- Monitor global product strategies and ensure local market alignment on goals, pricing, packaging, promotions, audience targeting, and sales collateral.
- Translate complex product features into clear customer benefits and pain point solutions.
- Create and localize product marketing content - blogs, technical briefs, white papers, sales decks and battle cards etc
- Adapt global marketing assets to suit local language and context in collaboration with localization copywriters.
- Conduct market and competitor research, including third-party testing analysis, to guide positioning and sales enablement.
- Develop localized product pricing recommendations in coordination with the HQ pricing team.
- Represent ESET at events, trade shows, and PR initiatives to promote solutions and gather market insights.
- Evaluate the effectiveness of go-to-market strategies and suggest data-driven improvements.
- Serve as the primary point of contact for product marketing in the region—facilitating communication, updates, and escalations between HQ and field teams.
- Provide marketing input to analyst reports, and generate strategic recommendations based on projected market and buyer trends.

**REQUIREMENTS**:

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Knowledge and proficiency as well as min. 5 to 8 years’ hands-on experience in digital marketing, marketing programs in the B2B segment, with a focus on demand generation, lead management processes, reporting and marketing systems.
- Expertise and demonstrated track record in defining, implementing, and optimizing lead management processes and related reporting and analytics.
- Expertise and demonstrated track record in defining, implementing, and optimizing lead management processes and related reporting and analytics.
- Excellent analytical skills, with the ability to interpret data and draw actionable insights.
- Experience with A/B testing and optimizing campaigns based on data-driven insights.
- Results-driven with a very strong ability to analyse quantitative data to determine program effectiveness, ROI, forecasting - a unique blend of business, marketing, and technical acumen.
- Proficient in Microsoft Excel and web analytics tools.
- Detail-oriented, metric and results driven, with strong analytical skills.
- Ability to travel as required.

LI-PY1 #LI-Hybrid #mid-senior

**Benefits**:
**Health & well-being**:

- **Comprehensive health insurance**:Coverage that includes dental care, to keep you at your best
- **Gym perks**:Subsidized gym membership to release endorphins at one of Singapore’s premium gyms

**Family**:

- **Team sprit & recognition**:Regular cohesive, team-events that bring everyone together
- **Time to recharge**:Generous leave policies for vacations and all of life’s big moments

**Office**:

- **Modern office perks**:Award-winning facilities that recharges