Marketing Manager

2 weeks ago

Singapore 99.co Full time

Singapore
- Posted 3 weeks ago

As our Campaigns & Communications Manager, you’ll work closely with the Brand &
Marketing team in driving growth and retention within the 99 platform.

**As our Campaigns & Comms Manager, you will**:

- Drives the alignment of marketing and campaign plans to the overall marketing

strategy and goals
- Develop strategic marketing plans to acquire, engage and retain consumers for

the marketing organization
- Develop target audience personas as part of your overall strategy and align

marketing functions on direction and acquisition goals
- Be responsible for developing and implementing integrated marketing campaigns

across all functions
- Work closely with the wider marketing team to build persona-based consumer

journeys to drive retention and engagement
- Work closely with the wider marketing team to drive traffic from their owned area

to our marketplace, with the eventual goal of conversion
- Work closely with the product team to drive the campaigns for all consumer

product launches, and when necessary, work closely with your Trade counterpart

to run a 360 marketplace campaign for consumer products that require

supply-demand coordination
- Work with your Trade counterpart to develop consumer campaigns for

monetization
- Work alongside Brand & Marketing team for ad-hoc responsibilities or projects

needed in the continuous growth of the overall brand
- Is familiar with and keeps abreast with market trends and consumer insights
- Demonstrates a good understanding of the property industry and what’s trending
- Is able to synthesize knowledge from multiple sources to drive the strategy and

planning process
- Has a strong growth-hack mindset and is relentlessly resourceful
- Has strong project management skills
- Is organized and can keep to given deadlines
- Able to work well with internal and external stakeholders
- Has the ability to lead across multiple teams and drive company-wide campaigns
- Extra points if you’re familiar with the property scene

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