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Analyst, Brand Operations

3 weeks ago

Singapore Standard Chartered Full time

**JOB SUMMARY**

**RESPONSIBILITIES**
- Work closely with CABM Operations and Technology teams to connect brand operations with the broader strategy and plans, reinforcing Brand Centre role as the bankwide DAM and the go-to brand platform.
- Support operating model transformation through reconfiguring brand management processes using new technology and tools

**Brand Centre/ Digital Asset Management**
- Day-to-day lifecycle management of digital assets on Brand Centre to ensure the platform delivers on business objectives and is fit for purpose.
- Gatekeeper for bank’s digital asset governance, ensure that all assets have the right licenses in place before utilisation and distribution.
- Collaborate with core technology teams to get right-level support for the platform:

- CABM Operations & Infrastructure (O&I): platform configuration and development, governance, end user support
- Technology & Operations (T&O): ensuring platform is managed in accordance with operational standards, delivery of strategic roadmap including integrations.
- Always-on DAM Management: content stewardship to ensure the integrity of digital assets housed on Brand Centre. Strengthen core DAM functionality by focusing on growing number of assets, templates and enhancing search capabilities and overall UX.
- Adoption: continue to drive awareness and adoption of Brand Centre across the Bank, including managing a training calendar for internal and external end-user groups.
- Engagement and drive utilisation: curate relevant and fresh content for Brand Centre, including managing a communications calendar to drive traffic to Brand Centre.
- Support cross platform integrations and capture stakeholder requirements/feedback for potential platform improvements.
- Manage Brand Centre analytics dashboard, including updating the wider brand and product team on metrics to inform platform enhancements.
- Support O&I in testing of DAM configurations
- Assist in new user onboarding.
- Assist the brand team with capability upskilling in CABM related to brand centre and overall brand management.
- Point person in the brand team for Brand Centre.

**Brand Management (30%)**
- Assist with brand training and brand advisory as a member of the brand team.

**Risk Management**
- Proactively manage risk by ensuring compliance with brand management standards.

**Governance**
- Gatekeeper for bank’s digital asset governance, ensure that all assets have the right licenses in place before utilisation.

**Regulatory & Business Conduct**
- Display exemplary conduct and live by the Group’s Values and Code of Conduct.
- Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.

**Skills and Experience**
- 3+ years experience of brand/ marketing experience across a complex and global business.
- A background in managing martech products especially digital asset management platforms (Bynder, Aprimo, AEM, etc) to deliver system efficiencies will be highly regarded.
- Baseline understanding of brand management is a must. Functional skills in web, social, UI/UX is advantageous.
- Strong stakeholder management, influencing and negotiation skills, ensuring open and cooperative environment.
- Has an analytical mindset, able to appreciate platform user data and translate into action points.
- Ability to effectively prioritise multiple tasks in a high-pressure environment.
- Creative and ability to think ‘outside the box’, agile and willing to take up new challenges.
- Open minded and curious with a passion of emerging trends and technologies shaping the future of brand building.
- International experience with strong cultural adaptability and ability to work with a variety of teams

**Role Specific Technical Competencies**
- Brand Strategy & Management
- Partnership Management
- Impact Measurement
- Business Acumen
- Adaptive & Strategic Planning
- Strategic Communications
- Data analysis & visualisation
- Operational Risk
- Cost Management
- Crisis Management
- Agile Project Management
- Client Experience, behaviours & preferences
- Emerging technologies
- Reputational risk

**About Standard Chartered**
- We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.
- Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand