Regional Brand Ambassador, Malts

**Job Introduction**:
To champion WG&S’ Luxury portfolio of Malts, by embodying their values and building a strong brand presence in SEA, through authenticity, passion, credibility, and influence. To recruit and inspire consumers, media, and trade partners.

**Main Responsibility**:

- Be the face of the brand and source of brand knowledge to our trade partners, consumers, media, and internal teams, engage through events and trainings, and always embodying the brand.
- Work closely with global, regional, and in-market teams to contribute to shaping the Luxury portfolio’s strategy and initiatives in the region.
- Develop and execute advocacy programs, guidelines, and trainings that encompass product and engagement skills for the full Malts portfolio, such as “Train The Trainer” programs for local brand representatives.
- Identify and lead partnerships and collaborations to drive cultural relevance for the Luxury portfolio in line with the Brands’ strategy and priorities.
- Support the Luxury, and in-market teams to establish strong relationships with key accounts, HNIs, media partners, and execute consistently with local relevance.
- Create and deliver brand experiences/programs to consumers, HNI, Media and trade partners, providing education on brand, category, and lifestyle around the Luxury portfolio.
- Proactively identify opportunities for improving brand presence and driving distribution, including actively selling in the brand where needed through activations and initiatives, in consultation with relevant commercial leads.
- Report monthly/quarterly of campaigns/projects including KPIs, findings, learnings, and competitor activity.
- Identify clear insights, analyse trends across consumer groups and share this with local teams to enable clear M&E and strategic prioritization.
- Support the overall WG&S team in shaping the Annual Brand Plans and partner closely with them to enable on time and proper delivery.
- Actively contribute to personal and brands’ social platforms in line with brand guidelines and marketing code.

**What we can offer you**:

- We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
- Our employees enjoy a generous holiday entitlement.
- Private Healthcare for employees (including dependents), dental cover and annual health screenings.
- Pension provision for local nationals is addressed by the statutory Central Provident Fund (CPF). Alternative pension arrangements are available for non-locals.
- Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
- Private Life Assurance and Total Permanent Disability cover.
- Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
- Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
- Learning resources to help you be your best self.

**About William Grant & Sons**:
A HOME FOR RARE CHARACTERS

William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.

OUR AGILE WORKING PHILOSOPHY

Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.

INCLUSIVE RECRUITMENT PROCESS

William Grant & Sons