Content Manager

Are you ready to do your best work, surrounded by people committed to building a private, secure, and limitless internet? Then this is the place for you.

As a Content Manager focused on product marketing, you will:

- **Build and manage a team** of in-house content strategists, remote writers, and/or freelance contributors and hold them accountable for delivery, quality, and performance
- Keep abreast of the latest developments both inside and outside the company— whether they're coming feature launches, industry happenings, or competitor updates—and respond appropriately with new or improved content
- Present written content about technically complex topics in a way that's **clear, compelling, and accessible** for average consumers
- Provide thorough briefs and work tickets for copywriters and freelancers
- Work across teams (PR, SEO, advertising, bloggers, product managers, affiliates) to source, manage, and deliver world-class content and optimizations
- Use your unique vantage point to understand the entire picture and plan effectively

**Your success metrics include**:

- Sales and web traffic generated by your content
- Conversion rates of your landing pages, EDM, and other sales copy
- Customer retention and reclamation rates
- Quality and speed of project delivery
- Number and quality of the content producers you are able to recruit and retain

**Ideal skills and experience**:

- Proven work experience as a manager of marketing writers
- Experience implementing large-scale content projects
- An ability to recognize and onboard talent at all experience levels
- Knowledge of web traffic metrics with experience improving website conversion rates
- Familiarity with on-page SEO (writing for search) and keyword research tools
- Excellent writing skills in English
- Good organizational and time-management skills
- Firm grasp of business value: Given 50 possible topics/assignments, be able to prioritize the ones that will have the largest impact
- Confident presentation skills
- Incredible people skills, at ease persuading stakeholders and mentoring junior staff
- Intermediate knowledge of Google Analytics
- Basic technical knowledge of HTML and web publishing
- A willingness to embrace change and to adapt strategies on the fly
- Ability to give constructive feedback and help other writers craft industry-leading copy
- Adaptability in writing style, able to effectively target a wide range of audiences
- Vision to outline/conceptualize an entire piece, including text, images, videos, and any other additional multimedia material

**Optional skills and experience**:

- Interest in internet security, privacy, and tech (general)
- Hands-on expertise with WordPress, Contentful, or another CMS
- UX copywriting skills and/or experience with usability testing
- Some understanding of technical SEO techniques
- Agile project management

**Hiring process**:
**Benefits**:
Health and happiness go hand in hand, and we make every effort to support our team members in all facets of their lives—both inside and outside the office. Learn more about our employee benefits by visiting our careers page.

**Before you apply**:

- At the moment, we do not sponsor visas in the **UK **and the **EU**. For **Hong Kong**, we require at least two years of working experience and a university degree in a related field. For** Singapore**, we can only sponsor visas for mid-career or above.
- Please upload your resume as a **PDF** and do not include any salary or compensation information in it.
- ExpressVPN is one of the world's leading providers of online privacy and security services for consumers. Started in 2009, we've grown to have millions of active paying customers, a team of more than 700 people worldwide, and a brand recognized by hundreds of millions of people in 18 languages and more than a hundred countries. We see huge growth in our industry, and are gaining market share through strong execution._