
Senior Digital Marketing Specialist
4 days ago
**Key Responsibilities**:
**1. Digital Marketing Strategy Development**
- Create comprehensive digital marketing strategies tailored to client goals and target audiences.
- Conduct competitive and market analysis to inform campaign planning.
- Develop ad buy plans to maximise ROI and drive campaign effectiveness.
**2. Ad Buying & Campaign Execution**
- Plan, implement, and manage ad buys across various platforms, including Instagram, Facebook, TikTok, YouTube, Google Ads, and other relevant channels.
- Optimise ad spend and placement to ensure maximum reach and engagement.
- Collaborate with creative teams to develop engaging content and visuals for campaigns.
**3. Performance Monitoring & KPI Achievement**
- Track campaign performance against client-defined KPIs and metrics.
- Analyse data to identify trends, issues, and opportunities for optimisation.
- Adjust campaigns in real-time to improve results and ensure targets are met.
**4. SEO & SEM Management**
- Implement SEO best practices to improve organic search visibility and rankings.
- Manage SEM campaigns to drive high-quality traffic and conversions.
- Conduct keyword research and optimise content for search engines
**5. Reporting & Insights**
- Generate detailed reports on campaign performance, highlighting key findings and actionable insights.
- Present data-driven recommendations for future campaigns and improvements.
- Communicate effectively with clients to provide updates and address any concerns.
**6. Pitch Deck Creation for Tenders & Projects**
- Prepare detailed and visually engaging pitching decks for tenders, calls, and new project opportunities.
- Collaborate with the team to align proposals with client needs and highlight Ingrid Design’s unique value.
- Ensure pitches are professional, and tailored to the specific project requirements.
**Requirements**:
- Proven experience in digital marketing, with a focus on strategy, ad buying, and campaign management.
- Expertise in social media advertising (Instagram, Facebook, TikTok, YouTube) and search marketing (SEO and SEM).
- Strong analytical skills with the ability to interpret data and draw actionable conclusions.
- Familiarity with tools like Google Analytics, Facebook Ads Manager, TikTok Ads, and other marketing platforms.
- Ability to work collaboratively with creative teams and clients.
- Strong communication and reporting skills.
- Results-oriented mindset with a commitment to achieving and exceeding client KPIs.
**Job Types**: Full-time, Contract
Contract length: 12 months
Pay: $3,500.00 - $5,500.00 per month
**Benefits**:
- Additional leave
- Cell phone reimbursement
- Flexible schedule
Schedule:
- Monday to Friday
Supplemental Pay:
- Commission pay
- Performance bonus
**Education**:
- GCE 'A' Level or equivalent (required)
**Experience**:
- related: 3 years (required)
License/Certification:
- Google Ads Certification (required)
Work Location: In person
Application Deadline: 30/12/2024
Expected Start Date: 10/12/2024
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