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Marketing Plan

2 weeks ago

Singapore PayPal, Inc. Full time

Marketing Plan & Ops Associate

**The Company**

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do - and they push us to ensure we take care of ourselves, each other, and our communities.

**Job Description Summary**:
What you need to know about the role:
As a Marketing Plan & Ops Associate, you will program manage marketing programs and campaigns oversees the planning, execution, and delivery of multiple marketing initiatives, ensuring they align with business goals. The role coordinates cross-functional teams, including marketing, creative, sales, and product, to manage timelines, resources, and budgets. This role involves monitoring performance metrics, optimizing campaigns for efficiency, and resolving issues to ensure smooth delivery. Additionally, the incumbent maintains clear communication with stakeholders, ensuring alignment with broader marketing strategies and driving successful outcomes across various channels.

**In your day-to-day role you will**
- Partner with marketing stakeholders to define, design, plan and execute a variety of complex programs and campaigns for B2B business unit
- Identify capabilities, optimizations with MarTech team that helps to scale
- Help Experiment with different marketing channels, develop use cases and act as SMEs for technical partners to bridge gap between business requirements and technical team
- Partner with various in-house teams to drive capabilities and prioritization viz. Top of Funnel Excellence (TFX), Marketing ETX, Sales ETX, Salesforce, RevOps, Database Marketing, Analytics, ABM squads.
- Ensure task and timelines are managed and met across multiple implementation teams
- Manage stakeholders' requirements from campaign performance to Program reporting
- Work together with marketers and analytics team to define tracking and measurements requirements
- Ability to manage opportunity progress; has good understanding of how the sales funnel moves
- Able to build reports and analyse leads/opportunities data
- Upload 3rd party leads data from various providers (Bambora, Mastercard, etc) into SalesForce
- Strong stakeholder management and consulting knowledge to advise which all platforms the lead should be targeted. E.g. Leads received through paid media or publishers
- Knowledge on tagging/instrumentation would be added advantage. Basically understanding where the leads are coming; are we able to track the source. Where the cookies shall be placed, etc.
- Provide communication of program progress on a regular basis to ensure marketing team expectations and objectives are met
- Align on ways of working with team, outcomes, KPIs by managing the interdependencies with other teams
- Act as the point of contact to mitigate, validate and manage any potential risk exposure of programs and campaigns with extended team
- Create and maintain documentation of campaigns, programs and processes
- Proactively provide consultation and strategic di