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Senior Manager, Digital Marketing

2 weeks ago

Singapore Johnson & Johnson Full time

The Senior Manager, Digital Marketing & Consumer Experience, Metro Asia will be responsible for building best in class consumer experiences with a digital -first approach This role involves elevating digital competence, capability, and execution of marketing plans within the Metro Asia markets (Korea, Thailand, Malaysia, Singapore, Vietnam) for the J&J Consumer health portfolio. The role reports into the Senior Marketing Director, Metro Asia and can be based either in Singapore or Bangkok, Thailand.

**Key responsibilities**
- Partner with the market teams and external agency partners to come up with the best consumer experience for our brands with relevant media plan/ mix to achieve business critical metrics withthe right return on investment.
- Pilot and scale new ways of engaging with consumers, partnering with our agency partners
- Management of external agencies (media, creative) and partners including setting right metrics, alignment of deliverables, and yearly planning.
- Grow the people: Build a strong team of digital-first mindset professionals through coaching, mentoring and trainings. Support to grow brand team by equipping the basic knowledge for media.
- Assess return on investment of our media plans with the help of Market mix modelling and other tools to identify the right way to connect with consumers.

**Qualifications**
- A Bachelor’s degree is required. Masters in business or marketing specialization preferred
- A minimum of 6-8 years of progressive experience in brand leadership/ digital marketing within a consumer-packaged goods organization or media agency
- Strong Experience marketing in a digital world, (i.e., social media, video, search, e-commerce, digital analytics, data-powered marketing) is required
- Experience leading in a matrix environment with cross-functional teams is required
- Proven success in developing strategic agency partnerships and building long term brand health and business
- Proficiency in English is required.

**Primary Location**
Singapore-Singapore-Singapore
- **Other Locations**
Asia Pacific-Thailand

**Organization**
Johnson & Johnson Pte. Ltd. (8435)

**Job Function**
Marketing

**Requisition ID**
2206051162W