Apac Sponsorship Program Manager

5 days ago

Singapore Amazon Web Services Singapore Private Limited - D55 Full time

4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

Passionate about identifying and communicating mutually beneficial customer and partner propositions and benefits? Strategic, detailed and self-directed sponsorship leader sought to grow and manage Partner participation in Amazon Web Services (AWS) flagship events and sponsorship programs.

The Sponsorship Program Manager supports multiple sponsorship programs, with a focus on AWS Summits, one of the leading customer conference for the cloud computing community.

Key job responsibilities
- Spearhead, create and own the Sponsor Enablement function focused on partner sponsor success and experience in collaboration with the Sponsorship Operations team.
- Set and exceed sponsorship revenue goals, sponsor satisfaction and targets to contribute both AWS and AWS Partner Business
- Develop sponsorship project plans including demand generation, communications, content delivery, production/execution, and go-to-market.
- Continuously find automated touch points to increase sponsor satisfaction, drive incremental sales, and improve retention with contracted sponsors.
- Develop a trusted adviser relationship with strategic Partner accounts and sponsors.
- Work directly with Partner Team leaders and Partner Marketing Managers to cultivate new sponsorships and service strategic partner relationships.
- Build and deliver a series of webinars and tutorial videos educating Partners on how to get the most value from their sponsorship.
- Create documentation to help scale onboarding efforts that can be delivered through a self-service knowledge base, FAQs, and explainers.
- Identify onboarding and servicing challenges, and use analytics to support your recommendations.
- and post-purchase directed at AWS Partners that optimizes sales, onboarding, and enablement.
- Guide efficacy of 3rd party agencies who support sponsorship execution.

A day in the life
One biggest job for this role is AWS Summit Sponsorship across APJ in April - June every year and we have several Area led Sponsorship Programs.

By collaborating with Global Sponsorship Program Team, the sponsorship program managers closely work with Area Field and Partner Marketing Teams and Partner Business Team to create and deliver the sponsorship programs from the beginning to the end. The events occurs across ASEAN, Australia, Korea and India, the manager have opportunity to go there and execute the program with the team there.

About the team
Inclusive Team Culture
HereatAWS, we embrace our differences. We are committed to furthering our culture of inclusion. We have twelve employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon’s culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.

Singapore, SGP
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

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