Creative Strategy Director

1 week ago

Singapore GYRO COMMUNICATIONS PTE. LTD. Full time

**Role responsibilities**
- Be involved from a strategy perspective for the agency’s top creative clients. Top clients are defined in terms of billings as well as of strategic importance - global clients, awards potential, badge brands
- Help lead the agency to enhance and improve:
Creative thinking, linking client business outcomes to creative ideas

Strategic rigour in our creative briefs, uncovering customer needs and matching them with the confines of the businesses our clients operate
- Train the BDs to be more strategic - this is to ensure the SD can focus on better integration of client service to the creative teams.
- Monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into new marketing ideas for clients and the creative teams.
- Show a strong understanding of differences in marketing to customers in different markets and environments for creative opportunity.
- Develop trusted, long-term relationships with important client contacts and executives.

**Team leadership**:

- Provide leadership and management expertise to coordinate client engagement, strategy, and creative efforts.
- Build rapport and work efficiently with colleagues from other teams and Dentsu brands, and be diligent stewards of allocated time and budget.
- Provide trusted advice to assigned clients and colleagues.
- Develop strong relationships with direct reports and put development plans in place for each.
- Encourage a culture of collaboration and creative bravery among the wider team; and within Merkle and Dentsu.
- Implement efficiencies across client engagement and strategy/creative processes. (In conjunction with Dentsu Operations’ plan and Creative Service Line, respectively.)
- Direct new business efforts with a sales leader through campaigns, meetings, and pipeline management. (In conjunction with Merkle and Dentsu plans.)

**Industry, clients, company**:

- Understand and promote the company's value proposition, processes and partnerships (in addition to Merkle and Dentsu’s), within the company, to clients, and the wider industry.
- Establish strong and lasting relationships with key client stakeholders at senior levels to increase loyalty and provide necessary escalation relief.
- Look for opportunities to cross-sell/up-sell other Merkle B2B, Merkle, and Dentsu services; and work with business leaders to achieve.
- Build connections and be an active contributor to wider Merkle and Dentsu initiatives (business planning, pitches, culture and DEI).

**Qualifications**
- Bachelor's Degree.
- 8 or more years' experience in creative agency environment.
- Experience developing solutions to support the sale of new services to clients.
- Well-versed with brand management and communication planning fundamentals.
- Problem solver and have an analytical point of view
- Understand clients visible and invisible needs.
- Networking skills.
- High curiosity, drive, and determination.
- Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.

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