Senior Marketing Executive

1 week ago

Singapore Marketing Institute of Singapore (MIS), The Full time

We are seeking a results-driven and team player to be part of the Marketing team. This role requires innovative and creative thinking, and hands-on execution.
- Create and update marketing collaterals and communications materials
- Utilise marketing automation software to bring leads into the marketing and sales funnel
- Ensure consistent messaging and branding across all marketing channels
- Collaborate with teams to plan, create, and design compelling marketing content for digital and offline channels, including video, social media, website, and presentations.
- Develop and manage social media marketing strategies and calendars across platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, Xiao Hong Shu (RedNote), WeChat), and engage with online audiences
- Plan and execute paid digital marketing campaigns across channels like Google Ads, Instagram, Facebook and TikTok
- Manage SEO and SEM strategies with agency and ensure deliverables are met
- Manage website content and keep it up-to-date and running smoothly
- Track and analyse marketing performance metrics (e.g., digital ads, events), prepare monthly reports, and provide actionable insights to optimise campaigns
- Develop and update content for mobile apps
- Photography and/or videography for social media channels during events
- Manage marketing and events calendar
- Manage events from start to end
- Liaise and manage external vendors and suppliers
- Weekly competitor watch i.e. product offerings, price lists
- Daily news monitoring of industry trends
- Research upcoming industry events, attend events and present findings
- Keep up to date with industry best practices and regulations related to marketing and ensure compliance
- Manage marketing inventory of corporate premiums, and source for merchandise when needed
- Assist in other marketing, admin and ad-hoc duties as assigned by supervisor

**Requirements**:

- Min. Diploma in marketing and communications or a related field
- Minimum 2 years’ experience in a similar role (Experience in an agency would be an advantage)
- Familiar and fluent with digital/data tools, e.g., Google Analytics, CRM and marketing tools, etc, with the ability to generate, analyse and interpret data
- Proficiency in content creation, market research and copywriting

Self-starter with proactive and hands-on attitude
- Good writing and communication skills
- Strong communication and interpersonal skills
- Ability to work effectively in a team environment
- Basic understanding of marketing principles and strategies
- Strong attention to detail

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