Media Executive

2 weeks ago

Singapore Dentsu Aegis Network Full time

The purpose of this role is to provide support and assistance in all areas of managing the client’s business and keeping day to day activities running smoothly.

Job Title:
Media Executive

**Job Description**:
Planning:

- Develop media strategy, channel recommendations and prepare the detailed media flowplan
- Liaise with media owners for proposals
- Experience with media planning and audience insights software
- Collect and analyse data to determine best media mix for campaigns
- Engage clients and creative agencies on day to day operations
- Various campaign reports on local/regional/global levels
- Ensuring all media goals and strategies are delivered and executed within budgets.

Buying:

- Lead the implementational planning process
- Negotiate with media owners for better rates and value adds
- Book ads - both managed service and self-service
- Prepare Copy Instructions/material specs
- Liaise with media vendors & creative agencies for material submission
- Digital ad ops (campaign set up on self-serve platforms
- Tag ads and client’s site, ensure ads are properly served and tags are firing)
- Monitor ads during campaign period, weekly digital reporting, end of campaign reporting, reconciliation of final costs for finance billings
- Implementation of plans through to their delivery and quality control of all buys.
- Ensuring all media goals and strategies are delivered and executed within budgets.
- Client liaison for campaign approvals.
- Broad knowledge of media channels and familiarity with campaign evaluation metrics and media buying
- Day to day management and ownership of implementation process. Ensure brief is delivered / brought to plan, within appropriate criteria (budget, target).
- Provide written brief to Buyers for all media.
- Principal client contact for the whole implementation process (from presentation of detailed recommendations to negotiation and inventory management issues).
- Timely delivery and upkeep of all relevant reporting systems and templates (media plans, contact reports, status reports).
- Management of post campaign reporting that quantifies the value of the media strategy.

Client relationship management:

- Day to day account management of key clients

Finance:

- Ensure billing of invoices in internal systems and liaising with clients for PO’s

Managing specialist relationships:

- Internal: Manage relationships with specialist teams internally - clear and accurate briefing of them.
- External: Build effective working relationships with creative agency personnel plus other specialist agency personnel.

**Location**:
Singapore

Brand:
Dentsu X

Time Type:
Full time

Contract Type:
Permanent

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