Assistant Manager, Brand

Based in our Singapore Offices, the Assistant Manager for Brand and Multi-Channel Marketing will be responsible for providing pre-sales and post-sales marketing and publicity support to the South East Asia sales team and clients on Sony Pictures Television (SPT) Feature Films and TV content in all windows post-theatrical (EST, VOD, SVOD, PAY, FTV, AVOD).

**Main Job Responsibilities will include**:
**Pre-Sales**
- Support and work alongside the Director, Brand & Multichannel Marketing, SEA on all pre-sales initiatives and marketing activities that aid and assist in licensing of SPT features and TV series to clients.
- On assigned titles, spearhead the creation of compelling B2B sales collateral for sales pitches.
- Execute digital and marketing activations supporting B2B and B2C initiatives
- Create drafting campaigns and other calendar or concept-based library campaigns to drive incremental revenue from SPT's library of features and TV series.
- Work with Sony’s research team to create data-driven sales pitches and data-informed marketing initiatives.
- Assist in trade events, local content showcase, format showcase, and other local events.
- Write content for marketing materials and social media platform content.

**Post-sale**
- Assist and work alongside Director, Brand & Multichannel Marketing, on all post-sales support and activities across SEA. Plan and execute the marketing campaigns for features and TV series that drive linear awareness, acquisition, retention, engagement, viewership, transaction, and product activation.
- Compile regular reports of campaign performance and results.
- Establish strong partnerships with clients to deliver best-in-class marketing support against defined goals/objectives.
- Present publicity opportunities to clients and facilitate the requests with the publicity team in LA and London.
- Assist in talent tour planning and execution, plus on-ground events.
- Conduct marketing onboarding sessions
- Secure top and incremental placements for priority features and TV series on clients’ platforms.
- Actively find and nurture third party promotional and partnership relationships and leverage those relations to enhance SPT's go to market campaigns on features and TV series
- Work in alignment with theatrical teams across the region on title strategy, consumer marketing, and social media to convert awareness into digital transactions and drive viewership.
- Field day-to-day assets/material requests from clients
- Work closely with Transactional Sales team to create best-in-class go-to-market campaigns for priority feature films in the transactional window for key clients.
- Manage external vendors for marketing collateral etc.
- Manage translation house and quality control of all translation work.

**Others**
- Collaborate with Sony’s sister companies (SPRI, Sony Electronics, Sony Mobile, Sony PlayStation) for One Sony activities.
- Local scripted/original productions & local acquisitions B2B support
- Ad hoc projects where required.
- University graduate majoring in Marketing and Communication is a plus.
- Typically 5-8 years’ marketing and publicity experience across traditional as well as digital media in Technology and/or Media companies.
- A working knowledge of the new media landscape, and expert in social media marketing tools and methodologies.
- Exceptional organizational and interpersonal skills, and a keen eye for detail.
- Must be solution-oriented.
- Ability to take initiative, multi-task and prioritize in order to meet deadlines.
- Strong communication skills (verbal and written) in English plus another Asian language. Fluency in Bahasa Indonesia or Thai a plus.
- Must be a highly motivated self-starter with a team-player attitude.
- Be proficient in Microsoft Office, including Word, Excel, and PowerPoint.
- A professional attitude and demeanor.
- A passion for movies and TV shows will be highly regarded.

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