Krisflyer Social Media Strategist
2 weeks ago
**Key responsibilities include**:
- Oversee and execute branding and communications for the KrisFlyer programme across paid, owned and earned channels, with a primary focus on social media channels.
- Manage customer engagement on social media channels and manage the planning and content development of calendar of events on social media pages.
- Develop strategies to drive awareness and acquisition for the KrisFlyer brand globally, and increase stickiness and engagement with existing members.
- Work closely with creative, social and media agencies to create KrisFlyer assets and content, supported by media plans.
- Work with KrisFlyer social media team to develop selected key visuals/videos in-house.
- Work closely with other units in the Loyalty Marketing Department to best communicate new programme enhancements and partnerships on KrisFlyer’s social media pages.
- Collaborate with other business units across the organisation, particularly the SIA Group of companies to amplify KrisFlyer benefits.
- Liaise with overseas stations to drive member engagement and acquisition.
**Requirements**:
- Possess a bachelor degree in any discipline; preferably in Communications, Marketing, Business, New Media.
- Has a good understanding of marketing and communications landscape and best practices/trending topics on social media platforms.
- At least 8-10 years of relevant experience in Marketing/ Communication/ advertising is preferred.
- Possesses an interest in loyalty programmes, including Frequent Flyer Programmes.
- Digitally savvy, able to multi-task and excel under pressure.
- Effective communicator with the ability to simplify policies in a relatable and understandable manner. Excellent command of the English language; command other languages will be an advantage.
- A customer-centric, results-oriented self-starter, strong team player, adaptable and nimble.
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