Public Relations Executive

6 days ago


Singapore GUMI ASIA PTE. LTD. Full time

**Responsibilities**:

- Own PR (public relations) planning and operations for major gumi and partner titles
- Develop mobile game (web2 and web3/blockchain) marketing communication including media relations strategy, ensuring high-level exposure to relevant media to increase outreach as well as brand and product awareness to drive business opportunities and stimulate sales for the organization
- Coordinate all PR activities including but not limited to: maintaining existing media relationships, developing new contacts, managing media inquiries/interviews, planning media facing events, creating press releases, media articles, announcements, case studies, interview Q&As, press kits, pitches and responses etc
- Execute market and media research and analyze findings
- Maintain a very good working knowledge of mobile game PR, specifically towards the target audience of gumi’s game portfolio
- Develop and maintain the organization’s image and position and ensure brand consistency across all campaigns and platforms
- Develop content and manage company website and social media
- Regular reporting of PR campaign performance including website and media to the relevant stakeholders

**Required Skills and Experience**:

- Minimum 3 years experience, preferably in the tech sector or PR agency
- Must have experience in the game industry
- Must have passion and love for games
- Proven track record designing and executing successful global or regional PR campaigns
- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
- Strong relationships with both local and international business and industry media outlets
- Convention booth or event planning experience
- Exceptional English writing and organizational skills
- Can work in a multi-national/cross-functional team, spread across multiple markets

**Desired/Preferred Skills and Experience**:

- Web3/blockchain PR experience is highly preferred
- Ability to speak and read/write Japanese, secondly Mandarin
- Any sales and/or business development experience in any domain is a plus


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