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SEO Manager

3 weeks ago

Singapore TOP BRIDAL PTE. LTD. Full time

We are a rapidly growing company in the field of e-commerce, well known in the wedding and party related industry, with a huge following on various digital platforms (TikTok, Instagram, YouTube, Twitter, Facebook, etc.).

**Position Summary**:
We are looking for a talented, experienced and motivated SEO manager to join our exciting journey. You will act as an SEO specialist, managing site optimization, content campaigns and outreach. You will be responsible for supporting the on-site SEO growth for our core English markets as well as support our customer-focused content and social strategy. This role is for someone who wants to utilize their SEO skills in an entrepreneurial environment, while continually growing their knowledge and skills within digital and influencer marketing.

**Responsibilities**:

- Develop, implement and deliver sustainable SEO campaigns to meet business targets including increased and sustained rankings and traffic volume targets.
- Measure campaign effectiveness and develop follow up tactics.
- Conduct keyword research and analysis to determine relevant keywords and phrases to target for optimization.
- Create and implement a link building strategy to improve domain authority and increase organic traffic.
- Work closely with the technology team to ensure that all sites are technically optimized to drive rankings and organic visits.
- Work closely with the editorial team to ensure that existing content on the site is compliant.
- Work closely with the wider team to ensure SEO is aligned with all digital channels to ensure optimum results.
- Provide detailed analysis on campaigns and their impact on traffic and overall organic revenue.
- Monitor and report on SEO performance using analytics tools like Google Analytics, Google Search Console and SEMRush.
- Stay up-to-date on the latest SEO trends and best practices and provide recommendations for ongoing improvements.

**Requirements**:

- Bachelor’s Degree in Digital Marketing or other relevant field.
- 5+ years SEO experience with a previous role in the fashion sector is beneficial.
- Deep knowledge of the core principles of SEO.
- Proven experience in SEO, including a strong understanding of keyword research, on-page optimization, technical SEO and link building.
- Ability to conduct SEO analysis across backlinks, analytics and influencers.
- Experienced in using Google Analytics, Google Webmaster Tools, Bing Webmaster Tools and SEMRush.
- Highly numerate and commercially aware.
- Strong communication skills and ability to work independently.
- Self-starter, ability to thrive in a fast-paced environment.