Marketing and Communications Lead

1 week ago

Singapore Capgemini Full time

Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 340,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fuelled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2021 global revenues of €18 billion.

Marketing and Communications Lead

**Job Description**:
The marketing communications lead is responsible for leading and executing both internal and external marketing communications work within Southeast Asia and Hong Kong.

Job Responsibilities

Corporate Branding
- Positively positioning Capgemini’s presence in Southeast Asia and Hong Kong, through creative content development and profiling thought leaders in the market
- Articulate direction relating to all brand, marketing and communication initiatives, ensure Capgemini is represented accurately and messaging is appropriate in all reference materials
- Support the marketing communications efforts for Capgemini’s innovation lab - Applied Innovation Exchange Singapore

Client Relations and Account-Based Marketing
- Support the sales team in crafting client communications materials and running client-related events/activities
- Work on dedicated accounts and come up with account-based marketing strategies to further enhance and strengthen our work with our clients
- Work with multiple internal and external teams to push for clients’ success story campaigns to position Capgemini’s brand name externally

Public Relations and Digital Marketing
- Lead public relations activities for the regional market, managing all execution and planning overall campaign timelines, project deliverables and resources in accordance with the company’s direction
- Work with internal teams and external agencies to align and to achieve maximum impact for all public relations campaigns. Prior media contacts / relationships is desirable.
- Craft senior management briefing notes and talking points for any external public engagements
- Drive effective social media campaigns and create corporate content for various digital channels to increase engagement and to support business objectives

Sponsorships and Partnerships
- Identify the right type of partnership and collaboration opportunities to accelerate growth and brand visibility
- Identify, lead and execute all sponsorship activities within the region, which includes end-to-end planning, delivery and execution (travel will be required at times)

Internal Employee Engagement
- Keep employees engaged with a regular inflow of communication initiatives - newsletters, employee communications materials, intranet site, etc.
- Plan and execute townhalls as and when required

**Requirements**:

- 7+ years of experience in communications and/or marketing
- Exceptional ability to oversee, manage and execute multiple projects, thrive in a fast-paced environment and meet tight deadlines
- A strong team leader and player with good stakeholder management skill
- Able to work independently with little supervision
- Strong event management skills
- High level of attention to detail
- Outgoing personality with high tenacity
- Proficient command of English (oral and written)
- Willing to travel for events when required

Let's talk about what's in it for you

Passionate people are Capgemini's Ace of Spades - join us to discover a career that will challenge, support and inspire you. Working at Capgemini you'll find the rewards are more than just financial. You will work alongside some very smart and inspiring people on exciting projects and you will also enjoy incredible benefits. We offer flexible work practices and 40 hours of self-development every year with a huge selection of learning opportunities to choose from.

As "Architects of Positive Futures", Capgemini actively supports the community in 3 ways:
Digital inclusion - at Capgemini we are using our skills to drive social impact initiatives focusing on helping society address the impact of the digital and automation revolution. We also provide employees with opportunities to give back to the community through charity projects and volunteer days.

Environmental Sustainability - Capgemini joined the CDP's (Carbon Disclosure Project) prestigious "A list" for its commitment to the Net-Zero economy. We are focusing on helping our clients transform towards more sustainable business models and committing to reduce our own carbon emissions (GHG) by 20% per employee by 2020.

Recognized by Ethisphere as one of the World's Most Ethical Companies for the las

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