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1 day ago
**This is a 6-month full-time WSG Mid-Career Pathways Programme (MCPP) training job opportunity - for those above 40 years old to work in the healthcare and information technology industry.**
**Description**:
Public Relations and Advertising Manager specializing in public engagement with an explanatory approach plays a critical role in bridging the gap between medical and healthcare organizations and the public. By combining expertise in public relations, healthcare communication, and social media advertising, this role focuses on delivering clear, accurate, and engaging information that educates and informs audiences.
This role also ensures that all communication aligns with regulatory standards set by the Singapore's Ministry of Health while leveraging digital platforms to maximize outreach and impact.
**Responsibilities**:
- Strategic PR Planning: Develop and implement PR strategies to enhance the company’s image and foster strong relationships.
- Brand Messaging: Produce engaging content such as press releases, blogs, and promotional materials to highlight our services and success stories.
- Reputation Management: Monitor public perception, address concerns, and handle crisis communication to protect and maintain the company’s reputation.
**Skills and Competencies**:
- Regulatory Compliance Knowledge: Have a clear understanding of Singapore's Ministry of Health guidelines for public engagement, ensuring ethical and legal communication practices.
- Digital Marketing and Analytics: Proficiency in running and analyzing performance for advertising campaigns on platforms like Google Ads and social media.
- Content Management and SEO: Skills in creating optimized content to attract clients and improve online visibility in IT consultancy.
- Media Relations and Networking: Expertise in maintaining strong connections with the media to boost brand credibility.
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