
Branding and PR Manager
2 weeks ago
**Responsibilities**:
- Reports to CMO
- Develop and implement of PR strategies as part of holistic marketing plan to achieve the overall business objective
- Developing and editing news releases, speeches, articles, interviews, and other editorial collateral.
- Manage website SEO and other digital marketing to increase visits to the website
- Analysing and interpreting metrics to measure the success of PR and branding initiatives.
- Tracking effectiveness of various campaigns and course correcting as required. Generating engaging content for websites, social platforms, and marketing collateral.
- Be the main spokesperson for external facing PR and Communications initiatives, including marketing activities on mainstream media.
- Build networks with internal and external stakeholders and partners to facilitate communications and branding engagement and plans
**Requirements**:
- At least 3 to 5 years solid experience in marketing, specifically brand building and PR. Experience in Crypto exchange derivative future trading would be advantage
- Proven record in Public Relations/corporate communication activities planning
- Demonstrated ability to work successfully in a highly matrixed, fast-paced environment
- Able to think outside the box, innovate and differentiate
- Strong copywriting, interpersonal and management skills
- Creative, innovative, strong written and verbal communicator
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