Digital Marketing Manager

1 week ago

Singapore MATRIX PROCESS AUTOMATION PTE. LTD. Full time

**Responsibilities**:
1. Plan, manage, execute and optimize lead generation campaigns on multiple digital channels including but not limited to Google, LinkedIn, Twitter, etc.

2. Plan and implement digital marketing campaigns to score and nurture leads to generate business opportunities for the sales team

3. Develop inbound marketing campaigns to generate inbound leads

4. Develop and implement end-to-end integrated marketing programs

**Required Qualifications**:
Bachelor's or Master's Degree in Marketing or a degree with proven work experience in Digital marketing;
At least 5 years of proven multi-channel B2B enterprise marketing experience (preferably in the technology sector and experience in enterprise software)

Hands-on experience setting up and optimizing digital advertising and remarketing campaigns on Google Ads and LinkedIn Ads

Familiar with digital ads measurement methodology and tools such as Google Analytics.

Experienced in setting up and optimizing B2B marketing automation using relevant tools.

Experienced with either one of these tools: Google Tag Manager, Marketing attribution modeling, Salesforce, or Pardot.

Excellent analytical and project management skills

Strong verbal and written communication skills

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