Marketing and Communications Manager
7 days ago
**Key Responsibilities**:
1. **Marketing Strategy and Planning**
- Develop and implement a comprehensive marketing plan aligned with the club's goals and objectives.
- Conduct market research to identify trends, members preferences, and competitive analysis.
- Manage the marketing budget.
2. **Brand Management**
- Maintain and enhance the club's brand identity across all channels.
- Develop compelling content for the club’s website, social media, newsletters, and other communication platforms.
- Oversee the production of marketing materials, including brochures, flyers, and promotional videos.
3. **Member Engagement**
- Design and execute member engagement initiatives to enhance the overall member experience.
- Plan and promote events, programs, and activities to increase member participation.
4. **Digital Marketing**
- Utilize SEO, SEM, and other digital marketing techniques to drive traffic and increase online visibility.
- Analyze and report on digital marketing performance, using data to refine strategies and tactics.
5. **Public Relations and Community Outreach**:
- Develop and maintain relationships with media, influencers, and community organizations.
- Create and distribute press releases and other media materials to promote club events and news.
- Represent the club at community events and networking opportunities to enhance visibility and branding.
6. **Team Collaboration**:
- Work closely with the General Manager, department heads, and staff to ensure alignment of marketing efforts with overall club operations. Provide guidance and support to staff involved in marketing and communications activities.
**Qualifications**
- Five years of experience in marketing, communications, or public relations, preferably in the hospitality industry.
- Proven track record of developing and executing successful marketing campaigns.
- Strong project management and organizational abilities.
- Creative thinker with the ability to generate innovative ideas and solutions.
- Excellent written and verbal communication skills.
- Ability to work independently in a team environment.
- Passion for delivering exceptional member experiences and promoting a sense of community
- Degree/Diploma in Marketing, Communications, Public Relations or a related field.
Please indicate your earliest start date, current salary and expected salary in your detailed CV.
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