Senior Media Planning Manager

7 days ago

Singapore IPG Mediabrands Full time

General information

**Agency**:Initiative

**Job Function**:Planning

**Location**:Singapore, Singapore

**Job Ref#**:15017
- Description & Requirements

**Position Summary**
ROLE OVERVIEW: SENIOR MANAGER
The senior manager, is a senior leadership role, who is a strong support to the Client Director. You are the key lead on the set of client businesses that you are assigned to. You have a passion for ideas, technology and an innate and bravery to experiment with new solutions to uplift campaign effectiveness. The focus for this role is on the account management, implementation, development and management of overall media plans, measurement plans and test-and-learns that serve as local and regional best practice across Singapore and APAC.
With support and clear direction from the Account Lead, Digital Lead and Strategy Lead you practically take the strategic design imperatives and communications idea to deploy a variety of data and intelligence to identify appropriate media solutions.
This role requires the ability to manage client relationships, intelligently plan and hands-on implement media campaign across all ecosystem. You must embrace and sell new digital tools and solutions. Excellent presentation skills and attention-to-details are essential to the job. Whilst the role requires very strong client skills, engagement is in an advisory capacity rather than to manage client relationships is critical.

**Key Responsibilities**
ROLE AND RESPONSIBILITIES:

Client and Product
- Lead and drive client relationships. You will be responsible in taking briefs and bringing campaign to life from sound media recommendation, flawless implementation, and post buy reporting
- Collaborate with the broader team to produce best-in-class implementation frameworks for both long-term growth and short term campaign objectives, simplifying complexity into succinct guardrails and guidelines.
- Demonstrate a good understanding of the evolving digital landscape and seek out unique media opportunities for clients before or once they are released to market
- Clearly demonstrate how the strategy delivers on the business need and focus on results and measurement
- Collaborate with creative agencies and Mediabrands Special Business Units to deliver a seamless product for the client
- Collaborating with the broader team, turbocharge media planning, and digital best practices and drive OESP integration, designing and overseeing sprints that enable quick test and learns.
- Set up, monitor, optimize Digital, Search and Social ads together with the Performance team
- Assist the Digital Director in managing and executing power partnerships with digital vendors
Internal
- Adherence to agency process / engage the right people at the right time - supply clear implementation briefs to the implementation team and offer support during the implementation process
- Advocate business priorities and gatekeep consistent delivery among local teams across the agency, from annual planning outputs to campaign implementation recommendations and after action reports
Prioritization:

- 80% Client
- 20% Internal and New Business
Key Performance Indicators (KPIs):

- Client Work
- Building trust and credibility with clients and other external parties
- Excellent quality of campaign planning and implementation across clients
- Client feedback and satisfaction
- Internal
- Team collaboration
- Reliable team player

**Desired Skills & Experience**
QUALIFICATIONS:

- Bachelor’s degree/ diploma in related field or equivalent work experience
- 6+ years in holistic but with very strong knowledge of digital planning & implementation role in media agency
- Possess strong working experience in media planning, strategy, implementation, trading and buying process, with solid understanding in creating and optimizing of audiences across paid and owned media
- Strong knowledge of various markets’ media landscape (SG, MY, ID, TH, PH, AU, KR, JP, HK, TW)
- Exposure to South East Asia and wider Asia Pacific media landscape preferred
- Great client management skills
- Project management skills
- Working technical knowledge of buying and trading tech including ad servers, verification tools and DSPs / DMPs etc.
- Bravery to experiment and recommend new implementation ideas and tactics.
- About Us
Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics a

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