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Apac Marketing Leader, Dental Solutions
3 weeks ago
**APAC Area Marketing Leader, Dental Solutions** (Solventum)**
**3M Health Care is now Solventum**
At Solventum, we enable better, smarter, safer healthcare to improve lives. As a new company with a long legacy of creating breakthrough solutions for our customers’ toughest challenges, we pioneer game-changing innovations at the intersection of health, material and data science that change patients' lives for the better while enabling healthcare professionals to perform at their best. Because people, and their wellbeing, are at the heart of every scientific advancement we pursue.
We partner closely with the brightest minds in healthcare to ensure that every solution we create melds the latest technology with compassion and empathy. Because at Solventum, we never stop solving for you.
**The Impact You’ll Make in this Role**
As the Area Marketing Leader, you will supervise all the marketing functions, provide advice and counsel for decision-making and operational/strategic planning to support the overall growth strategy, lead marketing plans, implement marketing strategies and standards, and define policies, processes, and guidelines for the Dental Solution business across APAC, and implement strategic plans aligned to corporate initiatives. You will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:
- Lead the development and execution of Marketing Plans, strategies, and tactics in conjunction with fellow business leaders to ensure the achievement of business objectives for the Dental Solution business across the APAC region.
- Oversee the overall marketing functional strategic planning, managing budget, supervising the team which includes objective setting, performance management, development, motivating, training, and coaching as well as leading for change, and determining priorities, timetables, and assigning resources/tasks, and take accountability for the deliverable/results of the function.
- Sets branding strategy in alignment with business direction, and leads internal and external teams on development and execution of integrated brand and/or product marketing programs, including packaging design projects, promotion activities, digital marketing, CRM, pricing promotions, and sales/ demo materials. Manages approval of program tactics, ensuring legal and trademark compliance, and implements tactical shifts when necessary.
- Lead the overall operation of the marketing function by defining guidelines/methods/standards for multiple disciplines within the Marketing function to continuously improve capabilities, efficiency and competitiveness
- Determines portfolio strategies across the pyramid tiers, based on understanding of all segments and both product and customer life cycles. Aligns brand and portfolio strategies, including elements such as sub-brands, fighter brands, private label, ingredient branding, and licensing, with marketing goals.
- Develops and implements pricing strategies and tactics in line with business goals and customer insights on value perceptions.
- Manages New Product efforts with cross-functional team; leads cross-functional team through gate review process for new products; partners with R&D/Laboratory and Finance to develop realistic business cases that clearly define the risks, rewards, and resources needed. Develops and implements effective New Product launch plans that fully realize the business opportunity.
- Partners with sales to develop strategic customer relationship approaches. Maintains strategic relationships with key channel partners. Leads the development and direction of a market coverage strategy, and manages trade marketing budgets and trade marketing programs in partnership with Sales teams.
- Leads cross-functional team, ensuring their understanding of key market concepts and measures that are critical to the business. Provides training on key marketing concepts to other teams when needed.
- Develop an in-depth strategic market research (consumer, competition, new business models) and identify the market and consumer’s major trends and market opportunities. Formalize recommendations to feed the growth strategy of the business. This includes analyzing data from market research, social media analytics, and other sources to identify emerging trends and opportunities. Adjusts marketing strategy to meet changing market and competitive conditions
- Responsible for the forecasting and planning process, such as estimates of product acceptance, clarification and interpretation of market/industry size and future potential
- Ensures compliance with industry and regulatory requirements and reporting regarding working with customers.
**Your Skills and Expertise**
To set you up for success in this role from day one, Solventum requires (at a minimum) the following qualifications:
- Bachelor level university/college degree in Marketing or Business Admini
