Manager / Senior Manager, Social Media

7 days ago

Central Singapore Emprego SG Full time

**Location**

Singapore, Central Singapore

**Job Type**

Permanent

**Date Posted**

1 hour ago

Additional Details

**Job ID**

17552

**Job Views**

1

About Us

The Development Office (DVO) leads the National University of Singapore’s efforts in building resources to achieve its mission by taking the responsibility for the cultivation and stewardship of philanthropic support to the University.

At DVO, we build enduring relationships with our donors to seed and grow transformational opportunities that create a ripple effect of progress through our communities and the world, transforming lives and empowering change.

We are future-making as we empower students to achieve their fullest potential, give future leaders and changemakers the opportunity to learn from the best, and enable the foremost minds of today to solve the problems of tomorrow through innovative research.

Marketing

Conceptualise editorial calendar, write, edit, refine digital copy, publish and repurpose existing content for optimal distribution and engagement for the purpose of content development of digital assets and outreach to key stakeholders, in various social media platforms.Manage the end-to-end content production process including collaborating with cross-function teams and external resources to create high quality content, conducting the editorial reviews, optimizing content for users and search engines, coordinating compliance review, etc.Identify trends and insights to expand and develop new frameworks, approaches and techniques for digital and social media marketing to support fundraising and branding outcomes.Collaborate with cross-functional teams to effect content impact outcomes across the spectrum of communications materials on various online channels, and contribute ideas to optimise content for target audiences.Digital Engagement

Conceptualise digital engagement strategies, create a road map of social media campaigns and goals for DVO and its programmes, to grow donor participation, engagement and personalisationManage the day-to-day posting and updating of social networks and website in alignment with the overall digital media strategies, keeping best practices in mind.Optimize, update content and oversee social media traffic to develop momentum for events, highlight DVO and NUS’ activities while actively engaging the audience.Work with various content formats such as blog, videos, audio podcasts, etcEstablish key metrics, assess, analyse and report digital analytics and campaign performance effectiveness.Generate and present periodic reports to show the effectiveness of social media campaigns, along with website activity and other specified metrics, such as video or website viewership etc.Work with internal stakeholders to update non-static content on the website (intranet, banners, upcoming events and happenings) and periodic review for updating of static content (campaigns, impact, about us, etc)Stay abreast of emerging trends, best practices and propose areas to enhance engagement and growth in the digital spaceActivate and execute the digital marketing strategy planning to coordinate branding and marketing efforts Knowledge of marketing automation is an advantage.

Tags

manager

senior

manager

social

media

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