
Product Marketing Manager
2 weeks ago
**Main duties and responsibilities**
- Building brand awareness by developing supply chain and implementing marketing strategies and activities that align with trends within the healthcare industry
- Building awareness of the values offered by WeKinetics unique solution within relevant Orthopaedic communities (medical community, orthopaedic distributors)
- Develop product road map & marketing plans and reporting progress to internal stakeholders, ensuring we make decisions based on data and evidence.
- Overseeing the creation of external-facing marketing material (e.g. for website, social media, trade events) in a style appropriate to the Medical Device industry.
- Supporting Partners in selling our products, such as by overseeing the development of required documentation and certifications.
- Selecting, planning, organising and managing attendance and follow-up at trade shows and maximising the impact of press and public relations.
- Working with the Legal team to manage and enhance our trade mark portfolio.
**Experience**:
1) Successfully deployed B2B and B2C product marketing plan from scratch.
2) Understand market segment & demonstrate clarity in Product road map
3) Existing user & distributor network in a similar capacity
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