Social Media Strategist

1 week ago

Singapore ZENITH EDUCATION STUDIO PTE. LTD. Full time

**About Zenith**
At Zenith, an MOE-registered center, we provide top-quality, holistic education for Primary, Secondary, and JC students. Our mission is to empower students to excel academically, reach their peak potential, and grow into well-rounded individuals.

If you’re passionate about transforming education and making a real impact, we want to hear from you.

**Summary**
We are looking for an early-career Social Media Strategist to join our team. You will be responsible for planning, developing, and executing organic social media content to increase brand awareness and engagement.

**Responsibilities**
- Develop and execute Instagram and TikTok marketing strategies that align with the company's overall marketing goals.
- Create and manage Instagram and TikTok content calendars.
- Design and copywrite effective content that appeals to our key customer personas.
- Analyse Instagram and TikTok analytics to track performance and make recommendations for improvement.
- Stay up-to-date on Instagram and TikTok features, best practices, and trends.
- Assist in developing and executing marketing strategies that align with the company's overall goals.
- Manage daily administrative/project management tasks to support the Marketing department.

**Requirements**:

- Bachelor's degree or diploma in marketing, communications, or a related field.
- At least 1+ year of informal (personal account) experience in social media marketing, with a focus on Instagram and TikTok.
- A solid understanding of Instagram and TikTok features, best practices, and trends, with the ability to produce or curate content that aligns with the company's marketing strategy.
- Excellent written and verbal communication skills.
- Ability to work effectively with multiple stakeholders.
- Outgoing personality; comfortable in front of the camera when needed.
- Creativity and resourcefulness.

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