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Senior Marketing Executive
2 weeks ago
**About Symrise AG**
Symrise is a global supplier of fragrances, flavors, food, nutrition, and cosmetic ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, pharmaceuticals and producers of nutritional supplements and pet food. Its sales of € 3.8 billion in the 2021 fiscal year make Symrise a leading global provider. Headquartered in Holzminden, Germany, the Group is represented by more than 100 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America.
Symrise works with its clients to develop new ideas and market-ready concepts for products that form an integral part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process.
Symrise - always inspiring more
**Senior Marketing Executive (Food & Beverage), APAC**:
- Our Marketing team develops & promotes compelling collateral that strengthen our right to win commercially by translating business objectives into marketing objectives. Our Senior Marketing Executive develops & executes marketing strategies to enable the delivery of commercial growth objectives through impactful & persuasive curated customer-specific messaging for the APAC markets in partnership with the various internal stakeholders (Key Accounts, Category Development, Technical & SCI). This Senior Marketing Executive will be responsible for, but not limited to, the key areas as detailed below:_
**The Position**:
- Key Accounts - Global & Regional _
- Develop relevant & actionable Insights & compelling customer-specific value propositions, insights-driven concepts - for Global and Regional Key Accounts (brands, portfolio, competitive landscape) to drive key growth initiatives
- Accountable for crafting the winning sales story, value proposition and concepts that have the potential to deliver the Innovation pipeline of customers
- Leverage key global marketing assets by customizing them suitably to serve regional customer needs
- Lead & own customer engagements by developing brand-relevant messaging synthesised from multiple sources through cross-functional collaboration
- Category - Strategic Growth Initiatives and Competencies Promotions_
- Develop & execute an integrated marketing plan for category promotions. constructively challenge if gaps are identified; Package it for successful roll out in the region
- Collaborate with the Communications team on the essential marketing collaterals (whitepapers, videos, social media campaigns) & integrated communication elements as applicable
- Marketing Materials & Collaterals_
- Guidance to the marketing colleagues in APAC countries on brand architecture & execution
- Share, propagate and on-board regional marketing team members on best practices & regional developments by leveraging the right forums (Monthly Marketing Meetings & other sharing sessions)
- At least 5 years of experience in marketing, preferably in food and beverage related companies
- A commercial mindset that focuses on analysing industry trends & market needs to develop razor-sharp solutions that address key customer pain-points
- Impressive presentation skills with a flair for storytelling
- Passionate about connecting various pieces of information into an integrated compelling narrative & translating insight into business opportunities
- Professionalism to deliver the agreed output/ materials as per aligned timeline with stakeholders
- Willing to challenge the status-quo where relevant to improve continuously
- Strong desire to learn continuously with a curious mind & execute with excellence
- Good team player with a positive attitude towards work
- Basic technical knowledge about Food and Flavor would be an added advantage
Job Reference: SG00668