Ap Category Business Management Leader

**General Information**:

- Req #
- WD00084306
- Career area:

- Sales
- Country/Region:

- Singapore
- State:

- Central Singapore
- City:

- SINGAPORE
- Date:

- Friday, June 20, 2025
- Working time:

- Full-time

**Additional Locations**:

- Singapore - Central Singapore - Singapore
- Singapore - Central Singapore - SINGAPORE

**Why Work at Lenovo**:

- We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

**Description and Requirements**:
The AP Category Business Management Leader supports the entire AP Business organization of the ISG AP Category team. Reporting to the AP Category Leader, this role assists in studying the market landscape, identifying business opportunities, and coordinating the execution with the geo teams. Market Category Business Manager are reporting into you. You will collaborate with AP sales in the execution of the campaigns and build a trusted partnership as you achieve STAMP plans. This role is accountable to the correct identification and deployment of Category campaigns across the geo and related success.

**Responsibilities**:
**Create ISG AP Category Fiscal Year Plan**
- Partner with Sales to develop quarterly business plan by product to achieve fiscal year goals considering the different aspects such as product portfolio mix, product lifecycle, and channel integration
- Identify needs/gaps & develop Growth Plans for sales segment and channel for each geo market
- Develop/implement AP Go-to-Market/route plans for new offerings
- Collaborate daily with sales team to improve the operational aspect of deals and working with various stakeholders to optimize deal value.

**Build, Launch, and Track Product/Solution Sales Campaigns**
- Implement segment-specific and data-driven growth initiatives/promotion & execution plans that are integrated and aligned with channel, marketing, enablement & adjacencies
- Engage to educate ISO Sellers and Channel to ensure campaigns are well-understood and optimized
- Analyze business environment and landscape for all segments and markets
- Maximize funding & resources with Alliance partners
- Evaluate sales against portfolio play expectations

**P&L**
- Target of AP ESMB units, revenue, margin, product mix, and attach
- Finance: partner with Sales for market 4P Category forecast
- Follow up on Pipeline quality per market
- Scrutinize negative deals to ensure AP P&L is invested in highest volume returns

**Demand Planning**
- Crosscheck shipped vs. planned on weekly basis to continuously improve planning and (over-) achieving our targets

Work with demand planning and product management teams to ensure hitting market share IDC objectives, driving demand on available platforms and ensuring demand is not building on existing inventory

**Additional Locations**:

- Singapore - Central Singapore - Singapore
- Singapore - Central Singapore - SINGAPORE
- Singapore
- Singapore - Central Singapore
- Singapore - Central Singapore - Singapore ,
- Singapore - Central Singapore - SINGAPORE