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Regional Marketing Lead Hybrid Work Arrangement

2 weeks ago

West Singapore Lightway HR Consultancy Pte Ltd Full time

Develop and Implement Product Marketing Strategies_
- Conduct thorough research on competitors and perform market research to understand the market needs
- Use the research and knowledge of the company's products to identify clear positioning, determine the best features of products and craft effective messages across marketing channels (landing pages/ad campaigns), develop engaging/educational product marketing campaigns that reach a wide target audience and outline product marketing deployment timelines for the year.
- Work with various internal teams and stakeholders
- Test marketing product features, releases, and ad copy.
- Sales Funnel Management and Develop Awareness_
- maximize reach of product content (social media, blogs). Able to determine the effectiveness of each digital campaign (what, when, why, and how) a project plan to determine when this content will be released, and oversee a team that will create the desired content.
- Build trust and create conversation with potential customers through events, campaigns, and specific calls to action.
- Convert potential customers into paying customers for one-time purchases and keeping customers loyal through subscription models or add-on purchases.
- Increase year-on-year growth through business developments and partnerships.
- Develop Effective Marketing Content_
- Works closely with the Business Development Manager to develop effective marketing strategies.
- Lead the Marketing and Corporate Communications segments
- Plan/budget/manage roadshows, exhibitions as well as internal and external corporate events.
- Plan/create/edit/optimize a wide range of customer-facing marketing collaterals
- Identify relevant opinion leaders, influencers, media, and content partners who can serve as advocates or partners in co-creating content and developing value offerings.
- Evaluate using owned, paid, earned, and other avenues to maximise the distribution of assets to the right audience.

**Requirements**:

- Minimum 5 years of proven experience as Product Marketing Lead, Brand Lead, or similar role in the B2B space. Background in design and copywriting is a plus.
- Deep understanding of market trends and product life cycles
- Demonstrated experience in market analysis and demonstrated analytical skills in distilling and using customer data/insights and industry trends to develop communications and content strategies targeted at enterprises to drive marketing qualified leads for sales conversion.
- Firm grasp of ways to develop strategic product marketing campaigns and familiarity with product marketing tactics (integrated marketing campaigns)
- Strong communication and project management skills. Able to prioritize tasks and responsibilities across projects, which includes managing advertising/direct marketing and research vendors.
- An ideas genius, willing to speak up and challenge the status quo
- Continuously seek innovation, and take a proactive approach to problem-solving
- Possess excellent leadership, presentation, and writing skills.
- Positive attitude, with customer-oriented interpersonal skills.
- Self-driven and highly motivated to achieve revenue sales targets.
- Possess a valid Class 3 Driving license.

Office location : Gul Circle

**Job Types**: Full-time, Permanent

**Salary**: $5,000.00 - $5,800.00 per month

**Benefits**:

- Work from home

Schedule:

- Monday to Friday

Supplemental pay types:

- Yearly bonus

Work Location: In person