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Digital Marketing Manager

2 weeks ago

Singapore EDB Singapore Full time

[What the role is]

About EDB

The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent. We undertake investment promotion and industry development, and work with international businesses, both foreign and local, by providing information, connection to partners and access to government incentives for their investments. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore.

About the Team

EDB’s Brand, Marketing and Communications (BMC) team spearheads EDB’s efforts in brand management, digital marketing, content/social media marketing and events and partnerships to establish Singapore as a trusted location for international investments.

We are looking for a highly driven, motivated, and experienced Digital Marketing Manager to join our Digital Marketing team to support EDB’s mission of creating sustainable economic growth with vibrant business and good job opportunities for Singapore. If you love working with marketing technology and data to create impactful campaigns and thrive in a collaborative, accountable environment, this is the place for you.

This role will collaborate with cross-functional teams in EDB (content marketing, brand, markets, and strategy group), to drive promotional excellence and pioneer new growth strategies.

If you’re ready to create lasting growth impact, join us in building Singapore’s online presence as the preferred destination for businesses and talent and grow with us

[What you will be working on]- Be a business partner for the international markets team by utilizing digital & marketing expertise to support their demand generation goals.-
- Set up and manage key vendors to support the development and execution of digital campaigns and programs.- Evaluate end-to-end customer experience across multiple channels and customer touch points.- Measuring and reporting on the performance of all digital marketing campaigns to identify trends and insights to optimize spend and ROI.- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

[What we are looking for]- A degree in marketing or a related discipline-
- Agency experience is welcome.- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate, utilizing data and analytics to ensure customer impact.-
- Experience with A/B and multivariate experiments- Singaporean