Marketing Communications Manager

Overview:

- Reporting to the Regional Marketing Operations Manager, the Marketing Communications Manager will support Bio-Rad Pacific Rim commercial team in the management and execution of marketing campaigns and activities. Key focus is to promote Bio-Rad brand, increase customer database and engagement, improve marketing ROI and ensure effectiveness and efficiency of campaigns to support the business.

As an individual contributor working alongside the regional marketing communications team and Pacific Rim Clinical Diagnostics and Life Science marketing teams, he/she must possess strong interpersonal and communication skills to succeed in this role. He/she should be well-versed working with commercial and functional teams to leverage global and regional content, localize and implement marketing activities.
- He/she must also be methodological and detail-oriented to develop and maintain clearly defined best practices, tools, templates, training and user guides.

He/she will also be required to support Pacific Rim commercial team in communication initiatives.

**Responsibilities**:

- Marketing
- Plan, coordinate and manage implementation of marketing events and campaigns
- Support marketing team with pre, on-site and post event management
- Increase campaign outreach, contact acquisition, lead generation and sales conversion
- Champion SFDC campaign usage to improve marketing planning and efficiency
- Build activity workflow, templates, tools and reports to optimize marketing ROI

Event, Production & Print Management
- Manage event, production and print for Pacific Rim with clear objectives, budget, timeline, deliverables and ROI measurement
- Maintain in-country best practice for event planning, execution, closed-loop CRM with customer feedback and sales follow through
- Includes Conference, Tradeshow, Product Launch, Roadshow, workshops and seminars
- Vendor management for event, design and print, and localization with due diligence on business courtesy for vendor selection and budget management
- Maintain event guide and checklist for Pacific Rim inclusive of vendor options, price guide, central repository of display and digital assets
- Maintain branding guide and event toolkit for channel partners

Digital Marketing
- Working alongside regional marketing operations team, drive Pacific Rim’s digital marketing plan and execution to increase Bio-Rad branding, customer engagement and campaign ROI
- Leverage social media coverage and connect with web properties to generate leads
- Manage customer journey, user experience, enforce analytics and pilot new platforms
- Support Global eMarketing pilot initiatives and eBusiness deployment for translation and localization requirements

Social Media Optimization
- Drive social media plan in Pacific Rim to increase outreach and Bio-Rad brand equity with target segments and communities across the different countries
- Primary content generator and copy editor acting as link between technical marketing teams and regional marketing communications
- Leverage CRM data and improve integration of event with social media

Communication
- Drive clear, concise and targeted messaging in communication plan across Pacific Rim
- Manage Marcom deliverables and requirements for external events and internal communications in Pacific Rim
- Manage projects via in-house or third-party vendors for the development and production of deliverables including messaging, print, web, newsletter and sales collatera
- Maintain communication tools, templates, distribution lists and SOPs for both print and online
- Ensure adherence to brand guidelines, RA/QA and compliance requirements for direct and indirect operations
- Manage and support Bio-Rad corporate communication and brand initiatives across the region
- Support Pacific Rim commercial and functional teams in communication initiatives

General Marcom Administration and Support
- Manage Pacific Rim marketing calendar and repository of print and digital content
- Work with stakeholder and project teams for marketing initiatives, budget management, and marketing communication platforms. This includes finance, compliance, legal, regulatory, logistics, IT as well as channel partners
- Manage third-party vendors for the development and production of marketing deliverables including messaging, print, web, newsletter and sales collateral
- Manage marketing software/hardware compatibility and Pacific Rim archive
- Support regional marketing operations and Pacific Rim commercial team for adhoc projects

Qualifications:

- Degree or equivalent in a Marketing, Communications or Business discipline
- Professional marketing qualification is desirable
- Fluent in English oral and written skills
- Minimum of 3 years of experience in a regional Marketing Communications lead role
- Exposure to Life Sciences or Diagnostics industry would be preferred
- Commercially astute with ability to translate marketing goals and business needs to executable and susta