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Digital Marketing Executive

3 weeks ago

Singapore HAPPY TOGETHER PTE. LTD. Full time

**Key Responsibilities**:
**Content Strategy Development**:

- Develop and implement a comprehensive content marketing strategy aligned with the company’s goals and objectives.
- Identify key themes and topics relevant to our target audience and industry trends.

**Content Creation and Management**:

- Manage the content calendar to ensure a consistent and timely flow of content.
- Collaborate with designers, videographers, and other team members to produce multimedia content.

**Social Media Management**:

- Develop and execute social media strategies to increase brand awareness and engagement.
- Create and schedule posts, monitor social media channels, and engage with our online community.

**Audience Research and Engagement**:

- Conduct research to understand our target audience’s needs, preferences, and behaviours.
- Engage with our audience through various platforms, gathering feedback and building relationships.

**Collaboration and Communication**:

- Work closely with the marketing, sales, and product teams to align content initiatives with business goals.
- Communicate content plans and results to stakeholders, ensuring alignment and support.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications or a related field.
- Proven experience as a content marketer or similar role, preferably in the education sector.
- Strong writing, editing, and proofreading skills with a keen eye for detail.
- Proficiency in content management systems (CMS) and social media platforms.
- Knowledge of SEO best practices and analytics tools (e.g., Google Analytics).
- Creative thinking and the ability to generate innovative ideas.
- Excellent organisational and time-management skills.
- Strong communication and interpersonal skills.
- Ability to work independently and as part of a team.

**Why Join Us**:

- Be part of a creative and supportive team in a growing educational institution.
- Opportunities for professional development and career growth.
- Competitive salary and benefits package.
- A collaborative work environment that values innovation and continuous improvement.