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Manager, Content Marketing

3 weeks ago

Singapore NCS Full time

**Manager, Content Marketing (B2B)**:
**Date**:18 Nov 2024

**Location**: Singapore, Singapore

**Company**:Singtel Group

NCS is a leading technology services firm that operates across the Asia Pacific region in over 20 cities, providing consulting, digital services, technology solutions, and more. We believe in harnessing the power of technology to achieve extraordinary things, creating lasting value and impact for our communities, partners, and people. Our diverse workforce of 13,000 has delivered large-scale, mission-critical, and multi-platform projects for governments and enterprises in Singapore and the APAC region.

What will you do?

**Program Management**
- Lead the content programming for NCS Impact event and other marquee industry events led by Corporate Marketing, including the development of agendas, identifying key themes, writing synopsis and managing speaker recruitment.

**Speaker & Panel Curation**
- Source and invite internal and external thought leaders, experts, and clients to speak at events, panels, and webinars to foster dynamic, valuable discussions.

**Audience Engagement**
- Collaborate with the marketing and sales teams to align forum agendas with customer pain points, interests, and industry trends to increase engagement.

**Content Coordination**:

- Oversee the development of session content (e.g., presentations, workshop materials, discussion guides) to ensure it aligns with our strategic messaging and supports audience needs.

**Post-Event Content Amplification**
- Develop a plan to extend the reach of forum content after events, repurposing it for blogs, social media, videos, and lead nurturing.

**(2) Thought Leadership Content Development**:
**Strategy Development**
- Work closely with the Global Innovation Team, Strategic Business Groups and Service Organisations (NEXT, Apps, Infra, Engineering, Cyber) to define a thought leadership content strategy aligned with NCS corporate themes, industry trends, and market needs.

**Content Creation**
- Develop high-quality, long-form content, including whitepapers, reports, case studies, blogs, and executive thought pieces that demonstrate our expertise and insights in technology services.

**Research & Insights**
- Conduct research on market trends, competitor analysis, and industry developments to ensure our content remains relevant, timely, and informative.

**Collaboration**:
**SEO & Distribution**
- Work with the Digital Marketing team to optimise content for online experience, search engines and manage distribution across digital channels, ensuring it reaches the right B2B audience.
- 3 - 5 years of experience in B2B content marketing, preferably in the technology or tech services industry.
- Proven experience in managing thought leadership content strategies, content creation, and editorial oversight.
- Strong knowledge of the technology landscape and key trends, such as digital transformation, cloud, cybersecurity, or data analytics.
- Excellent writing, editing, and communication skills with a portfolio of high-quality, published content.
- Passion for storytelling, an interest in technology trends, a deep understanding of B2B audiences, and the ability to craft compelling, value-driven narratives.
- Experience developing event programme, sourcing speakers, and managing content for industry forums or events.
- Ability to manage multiple projects, meet deadlines, and collaborate with cross-functional teams.
- Proficiency in SEO, social media, and content management platforms (e.g., SEMRush, Salesforce CRM, Website CMS, HubSpot).
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.

We are driven by our **AEIOU beliefs—Adventure, Excellence, Integrity, Ownership, and Unity**—and we seek individuals who embody these values in both their professional and personal lives. We are **committed to our Impact: Valuing our clients, Growing our people, and Creating our future**.

Together, we **_make the extraordinary happen_**_._

Learn more about us at ncs.co and visit our LinkedIn career site.