Senior Marketing Manager, Emerging Markets

Job TitleSenior Marketing Manager, Emerging MarketsJob DescriptionSo, who are we? We're IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto.We are ambitious. Over 340,000 people already use our platforms. We're global with offices in 18 countries and products in 16 regions. We're hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers.We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.Your role in the Team's SuccessReporting to the Head of Emerging Markets you'll play a crucial role in executing the Emerging Markets strategy. You'll be responsible for implementing marketing campaigns, managing a small team of marketing specialists, and collaborating with internal and external partners to drive growth in key Emerging Markets regions.What you'll doExecute the end-to-end marketing strategy for assigned Emerging Markets, with particular focus on acquisition marketing.Adapt global marketing initiatives to local market needs while maintaining brand consistencyLeverage owned and earned media, as well as strategic partnerships, to drive growth in markets where we adopt a predominantly reverse enquiry modelManage and develop a team of marketing specialists focused on Emerging MarketsCollaborate with internal teams and external agencies to ensure effective marketing executionMonitor campaign performance, analyse results, and make data-driven recommendations for optimizationManage marketing budgets efficiently, ensuring maximum ROIEnsure all marketing materials comply with regulatory requirements in respective marketsWho we're looking for?You're a strategic thinker with a passion for Emerging Markets and a deep understanding of digital marketing. You have experience in acquisition marketing and know how to adapt a campaigns to improve ROI. You have excellent leadership skills and a track record of delivering successful marketing campaigns in a B2C environment. You're comfortable working in a fast-paced, entrepreneurial culture and have a keen eye for innovation and continuous improvement.What you'll need for this role7+ years of experience in B2C marketing, with at least 3 years focused on Emerging MarketsProven track record of executing marketing campaigns that drive growth in unlicensed or unregulated marketsExperience managing and developing a small team of marketing professionalsStrong data analysis skills, with the ability to draw insights and make data-driven decisions.Experience working with marketing technology platforms including Salesforce Marketing Cloud, Adobe stack, and Google Analytics.Excellent stakeholder management skills, including the ability to work effectively in a matrix environment.Commercial acumen and the ability to articulate marketing value to the broader organization.Experience with owned and earned media strategies, particularly in markets with regulatory limitations.Adaptability and resilience in a fast-changing environment.Fluency in English is required; proficiency in Mandarin, Cantonese, or Spanish would be a significant advantage.How we work We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office - which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:Lead and Inspire: Drives trust, alignment, and enthusiasmThink Big: Focus on the problems that most impact commercial outcomesChampion the client: Understand and prioritise client's needsDeliver at pace: Push for fast, sustainable growth;Raise the bar: Take ownership, be accountable and share feedbackWe believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We're committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that's why we encourage applications from people with diverse backgrounds and experiences to join us on this journey. Learn more about our D&I approach hereThe Perks Your growth fuels our success Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.In addition to salary and bonus, we offer a wider range of benefits including:Flexible working hours and work-from-home opportunities20 days of Annual Leave per financi