Digital Strategist

6 days ago

Singapore DDB WORLDWIDE PTE LTD Full time

DDB is looking for a seasoned Digital Strategist/Senior Planner to join our team

Roles & Responsibilities
- Lead digital and social brand strategy development and implementation for large clients and get involved in new business pitches.
- Develop presentations, providing strong conceptual and strategic direction, with strong presentation skills.
- Strategise always-on and campaign efforts, inclusive of developing fully fleshed out plans that include digital and social insights, competitor analysis, editorial calendars, roadmaps, platform strategies, community management approaches and POV on audience engagement.
- Lead creative briefings, inspiring through digital and social insights, creative territories, briefs, and support organic and paid social initiatives.
- Collaborate with other DDB offices and teams in regional projects.
- Analyse and distill channel performance, social trends, community needs, and audience behaviours to help drive core brand strategic agendas.
- Stay in touch and in tuned with social media platform updates and provide on-trend thought leadership
- Measure the impact of digital and social media programs to create actionable, client-facing reports

**Requirements**:

- 7 years+ of relevant digital and brand planning experience
- Experience working with regional/global accounts
- Extensive knowledge of and experience with social media platforms, trends and innovations
- Work across distributed teams across different markets
- Experience working with tech brands either in-house or on agency side
- Excellent communication, presentation and problem-solving skills as well as an understanding of digital and social analysis and reporting

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