Marketing Manager

23 hours ago

Singapore MUMMYS MARKET PTE. LTD. Full time

**Overview**

**Key Responsibilities**

**Market Building & Growth**
- Develop go-to-market strategies for new verticals, from market research to launch execution.
- Create and test marketing playbooks that drive awareness, adoption, and repeat engagement.
- Identify growth levers and scale them into sustainable channels.

**Strategy & Brand Leadership**
- Craft and execute integrated marketing strategies across digital, offline, and events.
- Position and strengthen the brand identity in competitive markets.
- Provide consumer and competitor insights to guide business and product direction.

**Digital & Performance Marketing**
- Build customer acquisition funnels from scratch and scale them efficiently.
- Measure ROI and constantly optimize marketing spend.

**Partnerships & Ecosystem Development**
- Forge collaborations with brands, agencies, and community groups to accelerate growth.
- Support sales with lead generation campaigns, marketing assets, and joint pitches.
- Grow a loyal community around our platform and events.

**Events & On-Ground Activation**
- Launch and scale pop-ups, activations, and large-scale events to boost visibility.
- Drive community engagement with innovative campaigns and experiential marketing.
- Ensure marketing integration with operational and sales teams for seamless execution.

**Requirements**:

- Bachelor’s degree in Marketing, Business, or related field.
- 6-10 years of marketing experience with **proven track record of building from zero to scale**(e.g. start-ups, new business units, or new product launches).
- Strong entrepreneurial mindset — comfortable with ambiguity, fast pivots, and wearing multiple hats.
- Proficiency in digital platforms (Google Analytics, Meta Ads Manager, CRM systems, automation tools).
- Data-driven with strong analytical, communication, and storytelling skills.
- Leadership experience in managing small teams and external partners/vendors.

**What We Offer**
- The chance to **build new verticals from scratch**and see direct impact.
- Entrepreneurial, fast-moving environment with creative freedom.
- Exposure to large-scale events, communities, and cross-industry collaborations.
- Competitive compensation with performance-based rewards.

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