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Performance Marketing Lead

2 weeks ago

Singapore Ask and Embla Galactic Pte Ltd Full time

Ask & Embla is a rapidly growing Alternative Body Jewelry company based in Singapore with a collective following of more than 450,000 across our social media channels. We ship internationally to a diverse range of customers and we are proud to be one of the leading brands worldwide in the alternative jewelry space.

At Ask & Embla, we’re passionate about creating a company that brings out the best in everyone and where individuals love to work and grow as a team. That means constantly learning and building new things, being flexible about how and where we work, and empowering each other to do the proudest work of our lives.

Started out as a school project in 2013, Ask & Embla, led by an ex-Googler and ex-Amazonian, has more than 30 employees across 4 countries, and this team is growing fast. We are building the foundation to expand several business verticals while supporting existing business functions for fulfilling thousands of orders each month.

At Ask & Embla we learn and build fast together, sharing the purpose and passion of creating not just beautiful, expressive and sustainably-made jewelry, but a community that celebrates the misfits, the believers, the round pegs in square holes and everyone in between. Everyone deserves to own who they are; we create the jewelry so they can do it with pride.

You’ll be responsible for the management of our digital accounts and diversifying the channel mix using paid social channels. You will be contributing to our effort to continuously grow and improve our market share and ROI across all marketing platforms, and there will be significant room for career development as we scale our business across multiple channels, brands, and geographies.
- End to end management of performance marketing activity across Paid Social channels.
- Develop strategic partnerships with media, tools, listing websites and influencers
- Build brand awareness
- Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimize and report on performance.
- Develop test and learn initiatives across Paid Social.
- Work with Marketing to ensure messaging across all channels are consistent and aligned.
- Work closely with the wider marketing team to optimize audience strategies.
- Plan and develop campaigns and work with current strategic partners to grow exposure, traffic, and users
- Lead all ad operations and delivery and be the first point of contact to resolve all issues related to partners
- Monitor, track, and analyze data results to evaluate partners’ performances and provide recommendations based on current market trends, business needs, and competitors’ analysis.
- Work closely with business managers on customer development plan and in meetings
- KPI is Return on Ad Spend (ROAS) and performance marketing attributed sales revenue.
- Continually improve & optimise media investment to maximise revenue generation.
- Proactive in identifying whitespace opportunities for growth (sales, demand generation).
- Ensure budget is spent across performance channels efficiently.
- Track and report on key performance indicators of media activity.
- Research and establish cooperation with social platforms
- At least 1 to 2 years of people management or team lead experience (mentorship and guidance)

**Job Requirements**
- At least 5 years of experience working on a Performance Media (SEM and Social) strategy/Performance based marketing
- Skills in search platforms including; Google AdWords, Bing Ads, SA360
- Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram)
- Website Analytics (mostly in Google Analytics)
- Keyword Research skills
- You have a proven track record of working at well-funded Internet companies and have experience with budget allocation and optimization
- Familiarity with performance KPIs: CPA, CPC, CPI, CPM, Attribution and LTV
- Hands-on mentality, an analytical and structured way of working, with extraordinary logical thinking skills
- An understanding of the nuances of both the demand and supply side of a marketplace is also a plus.
- Verbal & written fluency in English, additional languages is a plus
- Must be tech savvy and able to adopt and use new tools quickly

**What We Offer**

A dynamic and supportive working environment

Medical benefits

Training courses

Flexible remote and on-site working arrangements

Stock options

**About Us**

Ask & Embla is an alternative jewelry brand that embodies being part of something different. Being ‘alternative’ is a nuanced idea with a sweeping range of interpretations. Ask & Embla embraces the spectrum of all alternative styles and modalities. We create expressive jewelry for anyone and everyone to furnish comfort in their own skin. Ask & Embla celebrates the misfits, the believers, the round pegs in square holes and everyone in between. Everyone deserves to own who they are; we create the jew