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Brand Marketing Manager

3 weeks ago

Singapore Modern Link Full time

Job description

Modern Link is the leading home appliance distributor in Singapore. We specialize in bringing in brands from all over the globe and building them into A-list brands in the Singapore market, with a proven track record of bringing in and growing 12 well-known global home appliance brands, including Hurom, Leifheit, Tatay, Hasegawa, Hailo and more We're looking for a passionate & proactive professional with experience in social media & digital marketing who will have a key role in growing our brand. This role is responsible for supporting our brand-building efforts in all areas of marketing focusing on social media, PR & partnerships, and content development.

Responsibility:

- Overseeing company list of Brands’ social platforms with regards to content creation and campaigns with clear goals to increase online/offline traffic, conversion & engagement
- Planning, executing and analysing the success of every marketing campaign (Such as but not limit to: Product Launches, New Brand Launches, Marketing Activation etc.) that is ran for different brands.
- Supervising the advertising, product design and other forms of marketing to maintain consistency in branding
- Working with colleagues across multiple departments, to ensure marketing message is convey unanimously
- Managing and Preparing Yearly Budgets for various brands advertising goals. Create and manage processes for ad buy (e.g., Instagram/Facebook Ads, Google AdWords, TikTok Ads)
- Working with in-house or external party to create and manage opportunities for Partnerships and Collaborations Managing a team of Junior Executives to achieves the marketing objectives of the company.

**JOB REQUIREMENT**
- 3+ years of brand/marketing experience Strong analytical skillset with ability to find actionable, pragmatic solutions to complex problems.
- Preferably, has experience in full end to end process in developing marketing campaigns/ activations and assets:

- Have good understanding of consumer needs, scoping market opportunities and trends. A strong understanding of the local & global, social & traditional media landscapes and trends
- Have basic knowledge of Ads Buying
- Ability to work independently. A self-starter, with a passion to deliver beyond expectations.
- Experience in managing a team