Marketing & Communications Manager

2 weeks ago

Singapore ACADEMY OF WATER SAFETY AND SWIMMING PTE. LTD. Full time

Role:
Development and supervision of all marketing strategies for the company to build brand awareness, ToM and brand familiarity in order to increase market share and improve brand perception.

Responsibilities:

- Develop marketing strategy and implementation plan for marketing campaigns through appropriate marketing channels.
- Defining key targets and quality metrics for marketing communications initiatives and reviewing and evaluating results upon completion of the activities.
- Developing and maintaining digital content and media strategy and structure representing the complete portfolio and value propositions in a consistent and qualitative way for ensuring maximum sales support and traction.
- Seeking feedback on the effectiveness of marketing campaigns
- Identify any marketing gaps that could potentially increase brand awareness, customer acquisition and repeat sales.
- Budget and resource planning with senior management.
- Manage a group of freelance graphic designers, photo/videographers and content writers.
- Developing promotional activities using events, fairs, online campaigns, print media, and other communications vehicles for promoting products, systems, and services throughout the whole life cycle.
- Manage external corporate communications and media relations to improve company brand perception
- Brand identity governance to protect the visual identity of company.
- Responsible to manage, update and consolidate all marketing assets for future reference.

**REQUIREMENTS**:

- Bachelor or master's degree in communications, journalism, public relations, or related area.
- At least 5 years’ experience in a similar position.
- Strong understanding of BI and Marketing mix
- Good track record in marketing via digital channels
- Solid experience in managing ATL and BTL activities
- The experience of building targeted content is advantageous.
- Experience in media relations & crisis communications would be preferred
- Sound understanding of communication practices and procedures.
- Excellent communication skills.
- Ability to multitask and work well under pressure.
- Outstanding organizational and leadership skills.

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