Counter Manager

2 weeks ago

Singapore Parfums Christian Dior (PCD) Full time

**Company Description** THE CONTEXT **_____

Since 1947, the men and women of Parfums Christian Dior have embodied the founding "couturier-perfumer's" unique spirit of excellence, creativity and expertise, both in France and throughout the world. Our House is an open and highly-focused collective, a leader that thrives on the creativity of all its stakeholders. Our collective passion and our heritage, full of authenticity and dream, make us move forward and reinvent ourselves.

By revolutionizing the codes of French style and luxury through perfumes, and combining tradition with daring makeup and innovative skincare, we are reinventing every day the Dior style and its compelling, joyful and absolute beauty. Our stimulating missions give our employees the opportunity to develop new skills, overcome spectacular challenges and reveal their talent.

To go further, with Dior.
**Job Description** YOUR IMPACT** **_____

This position will be managing and developing a team of Beauty Consultants through daily supervision and coaching. He/she will also be responsible to drive counter business and achieve sales goals by delivering great customer service and an excellent customer experience in line with brand standard. The incumbent will be required to develop and maintain close relationship with Shilla operations teams to smoothen daily operations, as well as, to ensure brands standards are always applied on counter including by coordinating daily operations, stock management, uphold counter image.

**YOUR MISSION** **_____

**Brand Sales & Image**
- Work hand in hand with Beauty Consultants to achieve sales targets
- Understand the counter business and sales trends in order to detect growth opportunities
- Assist and help execute promotions (including promotion, incentive and GWP) to exceed sales targets yet maintaining brand standards
- Actively promotes Brand and presents a professional image at all times
- Completes weekly external reports to the Brand and participates in various projects as and when required.
- Develops in-store relations to build and uphold positive rapport between Operator and Brand

**Supervision and Team Management of Beauty Consultants**
- Communicate effectively corporate strategy & guidelines to the team
- Work closely and effectively with the internal team and operator’s team of sales staff, supervisors and managers
- Keep Beauty Consultants motivated to achieve goals by preparation, participation, practice, praise and passion
- Serve as a role model, coach Beauty Consultants to ensure selling techniques / product knowledge and demonstration adheres to the brand standards as well as effective translation into customer penetration and staff productivity results
- Ensure Beauty Consultants uphold grooming standards of the brand
- Evaluates and monitors performance of Beauty Consultants closely with Airport Manager and Training team to identify areas for development to enhance product knowledge and sales techniques which drives performance
- Assist and work with Retail Manager in recruitment of Beauty Consultants, where applicable
- Plan and ensure that new Beauty Consultants are integrated into the brand by providing them with concise brand introduction and understanding of basic product knowledge to enable them to perform their job until formal training is arranged by the Training team

**Counter & Product Management**
- Guarantee the respect of Dior brand image in all aspects: Visual Merchandising, Beauty
- Ensure overall counter image/aesthetic adhere to brand philosophy/ guidelines and that all counters are updated with stocks and testers
- Supervises daily counter duties such as housekeeping, merchandising, stock management, including supply of testers and counter tools
- Ensure stocks and testers are sufficient on-counter through effective facilitation of stocks transfer from warehouse to store(s) or counter(s); ensure stocks are well allocated to each location and effective stocks replenishment
- Roster all team members in housekeeping duties to maintain hygiene standards and ensure testers and collateral materials are clean, tidy and filled
- Ensures merchandising and display follows brand guidelines (e.g. planogram) and Operator’s requirements
- Provide feedback to ensure visuals at all locations have been updated all at the same time
- Provide feedback to support the development and increase of sales, clearing of slow-moving items and damages
- Work with field team to evaluate effectiveness of counter tools to allow consumers to understand in-store highlights
- Conduct counter coaching to Beauty Consultants and Promoters where necessary

**Promotion Coordination**
- Work with field staff to execute promotion setup timely and effectively
- Ensure stocks, testers and GWP are sufficiently allocated to the promotion counter
- Ensure promotion mechanics and incentives are effectively communicated to field staff
- Provide basic product knowledge introduction and counter coaching to

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