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Director, CRM
2 weeks ago
Singapore
Full Time
About Klook
Klook is the go-to travel and leisure e-commerce platform for experiences and services anytime, anywhere. Founded in Hong Kong in 2014 out of passion for discovery, our purpose today is to inspire and enable more moments of JOY. Even when the COVID-19 pandemic hit, we held on to our conviction and successfully unlocked the domestic travel business. To date, we are already offering over 490,000 activities in over 1,000 destinations. With cross-border travel resuming, we have made it our mission to reshape the world of travel. Isn’t this exciting?
It certainly is for our international community of over 1,200 employees, based in over 20 locations globally Joymakers at heart, Klookers are not only curating joyful experiences for others, but also co-creating our world of joy in the Klookiverse. We are on a journey to foster a strong company culture that supports a high-performing and successful business, and we are guided by our core beliefs - Push boundaries, Ask for and give feedback, Take ownership, and Help each other - in everything we do. We are excited about building and realizing endless possibilities in the new era of travel. Care to be a part of this revolution?
**The role**:
Klook is seeking an experienced Director of CRM to oversee and lead the development and execution of strategies that drive customer engagement, retention, and loyalty across all markets and channels.
As the Director of CRM, you will work closely with our marketing, product, and data teams to ensure that Klook delivers an exceptional customer experience that maximizes customer lifetime value. You will play a critical role in driving Klook's growth by leveraging customer data and insights to develop and execute strategies that deliver an exceptional customer experience.
**What you’ll do**:
Lead the Company's shift from a focus on unit economics to a priority on user economics
Champion the appropriate mindset regarding Klook's customer cycle stages (onboarding
- acquisition
- repeat
- referral) throughout the organization
Collaborate closely with teams including product managers, marketing channel leaders, and brand marketers to align their strategies based on well-defined user segments
Create and communicate effective customer retention strategies that go beyond reliance on paid channels or incentives
Establish North Star metric(s) to ensure alignment with the right direction and define KPIs for measuring tactical progress
Construct actionable and experimentally testable predictive models for user LTV
Contribute to Klook's strategic decisions by assisting in the development of large-scale, mutually beneficial loyalty programs for both the company and customers
**What you’ll need**:
10+ years of experience in a product, digital marketing, or strategy role, with a proven track record of driving results and increasing customer lifetime value.
Experience developing and executing CRM and CLM strategies across multiple channels and markets.
Strong communication and collaboration skills, with the ability to work cross-functionally with other teams, including the ability to put together and deliver persuasive presentations to senior management
Project management experience - the ability to juggle multiple work streams, collaborators, and stakeholders
Excellent analytical and problem-solving skills, with the ability to use data to inform decision-making.
Strong data background with a fundamental understanding of statistics - ideally comfortable with SQL to do data exploration and derive insights
Experience in using marketing cloud tool e.g. Salesforce MC, Adobe Campaign, Braze, Iterable, MoEngage etc. is a plus
Experience managing a team and providing mentorship and guidance to ensure team success.
Experience working in the travel industry or e-commerce is a plus.
Ability to converse in Mandarin will be a plus
Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.
