Data Analyst, Apac

**About TEAM LEWIS**

The company is an integrated communications agency that has gone from start-up to multi-national in a little over two decades. The company now ranks in the top 40 agencies worldwide and has 24 offices. Its success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, Holmes Report, ICCO, PRCA and European Excellence.

**About This Role**

We're looking for a passionate Data Analyst, APAC to consult with teams on developing and effectively executing data best practices.

The Data Analyst, APAC will work in tandem with the Senior Digital Engagement Manager, APAC to develop insights and measurement frameworks that map across both customer buyer journeys and channel tactics. This individual will be responsible for internal data integrity and external informed intelligence to inform program activity across channels.

The Data Analyst, APAC will help generate data-informed reports with regards to lead gen, acquisition and retention objectives. This includes supporting with persona development, segmentation, dashboard development and other integrated data initiatives across varying marketing channels.

Using tools such as, but not limited to Google Analytics and Data Studio, Adobe Marketing Cloud and various complementary technologies/data source. The Data Analyst, APAC will marry data to produce actionable insights to help clients understand marketing performance, assess user experiences, and improve effectiveness via optimisation efforts over time.

**Purpose of the Role**

The overall purpose of the role is to support the growth of our data offering across APAC, with a sharp focus on multi-channel insight delivery and expanding our support on existing clients. This includes supporting new business efforts and aiding in the development of best-in-class data and analytics programs for our clients.

A key component of this role is the ability to effectively identify opportunities for program optimisation and growth and to implement them through Analytics-related activities in coordination with the broader innovation team.

**Key Responsibilities**
- Act as the measurement and data expert, alongside the Senior Digital Engagement Manager, APAC for digital and PR projects from launch through post-campaign evaluation
- Set up and run dashboard reporting for clients
- Thrive in a team working environment, with the ability to work autonomously on technical dashboard builds
- Share research best practices and findings, including customer insight, benchmarking, and industry updates
- Demonstrate the ability to gather business requirements necessary to design and implement advanced analytics solutions
- Support TEAM LEWIS new business efforts when necessary, in particular where data and insights play a key part of the requirement

**About You**
- Ideally a degree in the fields of Data Science or Digital Marketing
- Strong analytical skills with the ability to collect, analyse, and present information with attention to detail and accuracy for reporting and communications.
- Propose and own data analysis (including modelling, coding, analytics, and experimentation) to drive business insight and facilitate decisions.
- Prior experience in consulting is a bonus, to be able to offer clients clear insights into their data with a commercial lens to understand the business impact/opportunities
- Previous Stakeholder Management experience would be a distinct advantage, ideally external stakeholders
- Establish key metrics and KPIs in consultation with internal and external stakeholders.
- Exposure across Verticals of business that would be deemed ‘digital first’ would be ideal with a clear understanding of the complexities of Digital Customer Journey
- 2 years working knowledge in BigQuery or any other SQL instances would be preferred along with any other programming languages used in data cleansing, gathering and engineering projects such as R/Python would be a distinct advantage
- Working knowledge in BI/Visualization tools such as Data studio/ Power BI/ Tableau is beneficial.
- Experience with campaign & stand-alone analyses working within digital platforms
- If need be, act as a leader to drive big efforts with other data analysts.
- Certified in Google Analytics (required), Google Tag Manager (required) and/or Adobe Analytics (preferred)

**_ This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time._**
- TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure