Strategic Planner

4 days ago

Singapore DDB WORLDWIDE PTE LTD Full time

Reports to Regional Strategy Lead

Based in Singapore

**Position Summary**:

- The Mid-level Strategic Planner is a critical role as a business/category expert and owner of strategic work for certain parts of the APAC region.
- Reporting to the Regional Strategy Lead, this role partners with Creative and Account team to inspire break-through creative work and communication strategies.
- A dynamic team member who has core competency in one or more strategic disciplines including brand strategy, cultural trends analysis, business strategy, omni-channel planning/media, and data analytics.
- Builds strategic confidence with the clients and is able to elevate our work to be best-in-class

**Key responsibilities include:
Master of Research
- Understanding both qualitative and quantitative research methodologies, can distill research into actionable insights and the ability to derive empathy stories from the research to inform insights / storytelling
- Champions the insights in one or more APAC regions and cultures. Corresponding language skills to serve research purposes is a plus.

Turning data into stories that inspire
- Understanding how to dig into data to identify a specific business and consumer problem to solve
- Turns data into relevant business implications and as a source of inspiration that is logical and easy-to-digest

Influential Storyteller
- Capability for turning data / facts into a human narrative, must demonstrate with work samples
- Master storyteller - uncovering the insight / consumer truth that sparks creative thinking
- Master of Keynote

Creative Partner, guiding strategic direction
- Leveraging different approaches depending on need
- Is flexible to work and evolve strategic thinking with the input from creative teams

Competency in determining most influential points of decision
- Leveraging research /data to design the shopper experience, has knowledge of innovative new media properties and solutions
- Has competency in creating / interpreting detailed consumer journeys, ideally with knowledge in UX design and communication strategy planning

**Qualifications**
- BA preferably in Marketing, Advertising, Literature and Social Sciences
- 3-4 years of Strategic Planning experience within the disciplines of shopper and / or brand strategy within an agency setting
- Ideally has some global brand, shopper and / or activation experience
- Competitive presentation skills - confidence and establishes credibility, well-spoken and articulate
- Presentation development, leveraging experience in Keynote and graphic presentation design
- Ability to support or own the strategic story and the creative brief
- Experience in preparation for briefing sessions
- Home Care category experience is a plus
- Channel / Retailer specific expertise and intelligence is a plus

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