Alibaba Cloud Regional Marketing Manager Singapore
2 weeks ago
1. Responsible for Alibaba Cloud Global brand awareness and communication, annual marketing activities planning, focusing on the results and goals, improving the overall popularity of Alibaba Cloud International, and achieving high brand exposure, identify, build, and maintain relationships with key influencers and power users, and track the impact of that interaction. 2. Responsible for innovation marketing communication, the overall brand long-term strategy formulation and business growth drive, by planning product-effect integration projects, organizing cross-border marketing combined with featured products, event marketing, IP commercialization and other forms, and precipitating long-term influence on the platform's valuable brand equity. 3. Integrate external and internal resources to disseminate topics, form an effective resource promotion matrix, determine the direction of brand marketing communication through the mining of new consumption trends, lead the innovation trend of Alibaba Cloud International in the technology industry, and create phenomenal marketing events in the industry. 4. Collaborate with Growth and Product Management teams to help uncover insights and strategies to promote new and existing products, internally and externally through tech events and other marketing activities. 5. Responsible for the brand power and user experience of the Alibaba Cloud official website, determine the website planning, design, and overall branding strategy, and define product information architecture, and product functions to improve user experience.
1. Bachelor's degree in marketing and communication, business, or other related field or equivalent experience. 2. 12+ years relevant work experience in marketing, with relatively complete marketing methodology and experiments. 3. Good consumer and market insights; excellent brand communication and planning capabilities, rich industry knowledge, able to connect online and offline marketing, and experience in large-scale and complex brand marketing communication. 4. High sensitivity to phenomenon-level events, good foresight, and good planning and execution of event marketing; experience working in global context and cross-functional teams and leading cross-functional projects at all levels of the organization. 5. Good teamwork spirit, a strong sense of responsibility, excellent creativity, result-oriented, multi-project/mega project management ability, strong organizational coordination and strong communication skills; 6. Proficiency in Mandarin is required as the role will need to coordinate with HQ in China.
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