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Ecommerce Monetization Product Marketing Manager

2 weeks ago

Singapore ByteDance Full time

TikTok is the leading platform for short-form mobile video. Our mission is to inspire creativity and bring joy. We inform, entertain and inspire people across borders, cultures, and languages. TikTok has global offices in Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

TikTok seeks an experienced Product Marketing Manager to join our Product Strategy & Operations team to work on our Catalog products that help businesses succeed on the platform. You will focus on leading the charge by developing an in-depth understanding of the market, identifying opportunities, defining product strategy and driving go-to-market to bring the solution to life.

**Responsibilities**:
1. Lead market understanding, opportunity assessment, competitive analysis, customer feedback and represent the market with Product Management and R&D.
2. Partner closely with Product team to deeply understand business' pain points, form business requirements and prioritize solutions to influence the direction of product development.
3. Define and execute go-to-market. Lead charter on defining product positioning, value proposition, naming, outbound marketing for e-commerce advertiser facing solutions.
4. Partner with cross-functional teams to align on goals, develop and execute global programs and initiatives to drive product adoption.
1. BA/BS degree or above.
2. 3+ years of experience in product marketing, product strategy or product management or relevant experience (partnered with product management and/or engineering to represent market and inform product roadmap).
3. Experience in taking internet products through full lifecycle and developing go-to-market strategies.
4. Knowledge of mobile monetization and e-commerce industry.
5. Initiator that can manage a cross-functional team in evolving environment and be data-informed decision maker.
6. Proficiency in English is a must.