Associate Global Category Manager

JOB TITLE: Associate Global Category Manager - Unilever International

LOCATION: Singapore

UNILEVER INTERNATIONAL IS...

(drum rolls). Unilever’s White Space Arm

As the ninth global cluster, we work across the world to fill white spaces for Unilever.

WE TREAT BUSINESS AS OUR OWN

As intrapreneurs, we introduce Unilever’s brands into white space geographies like Korea, Pacific Islands, Mongolia, and spearhead launches of iconic household brands like Dove, Lifebuoy, Sunlight, Fair & Lovely, TRESemme into big markets like U.S, China, Western Europe and SEAA.

As Unilever’s growth engine, we establish global white space businesses in key channels such as Health & Beauty, Discounters, E-Commerce and alternate channels such as travel retail, marketing to institutional partners like the United Nations, and seeding Unilever brands to overseas diaspora who crave for a taste of their familiar home brands.

Singapore is our global hub leading strategy, marketing thinking, seeding plans, and alignment with the global categories and supply chain.

GAME CHANGING BUSINESS

SPEED is the mantra for our resounding success. To serve the underserved, we embrace a founder’s mentality, explore unchartered territories, redesign end-to-end business models to establish successful businesses. We make a difference by working fast and smart, nurturing our tribe, winning together and living by five tenets:
- We will be the fastest route-to-market globally;- We go where no (man, woman or distributor) has ever explored;- Impossible is an opinion, not a fact;- Speed is our currency;- When brands are built right, they can last a lifetime.

ABOUT MARKETING IN UI:
- We build categories and brands like St Ives and Simple globally across markets, media and channels, by enhancing brand awareness and brand through creative and effective digital mediums. We launch Unilever brands in new markets and bring them to life.- We build new businesses and ventures across channels like the professional OOH channel, e commerce 1p, 3P, D2C, Ethnic, Seeding future brands- We develop innovations at breakneck speed using the agile innovation model and working with external strategic partners to deliver winning products and services in market

KEY RESPONSIBILITIES:
Driving Marketing Strategy- Leading strategy and marketing innovations and activities for BPC Professional- Overseeing all global clusters to seed and incubating selected brands like dove, Vaseline, st ives, simple, tresemme, sunsilk, axe, Rexona, shea moisture among others across markets- Managing OTIF delivery of all key strategic projects across brands

Identifying and Capitalising on White Spaces- Evaluating, analysing and mapping white space opportunities for skin cleansing, skin care, hair care, oral care, hygiene and deos across BPC OOH channels- Launching key niche brands across identified white space markets

Marketing Execution- Drive digital first performance marketing across social, search, analytics- Develop a strong funnel marketing model for B2B marketing- Supervising product artwork development aligns with BPC identity and branding guidelines- Partnering Business Development teams with sales supporting materials (e.g. product information sheets, selling decks, etc.)

Stakeholder Management- Fostering strong relationships with wider UI Marketing team to share best practices and learnings

KEY REQUIREMENTS:
- Be a strategic, highly adaptable and entrepreneurial person- Have strong track record of consistency in market delivery- Have excellent communication, negotiation and influencing skills with key stakeholders- Have experience working and leading in cross-functional teams- Have great project management and business process design skills- Minimum 5-8 years’ marketing experience in B2C- A bachelor’s degree in any discipline

TO APPLY