SEO and Cro Specialist

2 weeks ago

Singapore INSPIRING ACADEMY PTE. LTD. Full time

We’re seeking an SEO Specialist who can hit the ground running and be responsible for planning and executing day-to-day SEO strategies for our clients.

KEY RESPONSIBILITIES

**SEO SPECIFIC**
- Must be familiar with the entire process, from client setup to process and to execute.
- A SEO expert in the creation of the following deliverables for clients’ websites and internal brand websites: general website analysis, keyword research, copywriting and content marketing, user experience, etc.
- Help develop and manage content marketing and outreach campaigns.
- Help build and enhance local, social and mobile SEO product offerings.
- Utilize SEO reporting tools and web analytics to monitor and evaluate SEO performance across major search channels to improve visibility, rankings and track KPIs.
- Work on creating Google Data Studio dashboard, GA dashboard to report on performance
- Hands-on usage of SEO tools used for keyword research, site analysis, links, etc. Example of common SEO tools: Moz, Screaming Frog, Botify, Ahrefs, SEMRush, seoClarity
- Identify and resolve technical SEO issues, such as crawl errors, broken links, and website speed optimization.
- Skilled in performing competitive analysis and identifying non-performing areas to help clients excel in their respective industry.
- Proactively seek opportunities to learn and grow within the SEO and AI fields.

**CLIENT SPECIFIC**
- Manage day-to-day management of SEO engagements.
- Monitor and prepare SEO reports
- Help drive overall strategy and tactics needed to achieve stated client goals.
- Review client deliverables for quality and ensure that work is sound and viable.
- Provide thought leadership to clients on SEO and related digital marketing trends.

**JOB REQUIREMENTS**
- 2-3 years hands-on experience in SEO.
- Familiarity in HTML/CSS, relevant SEO tools (e.g. Screaming Frog, Ahrefs, Moz, Google Search Console, etc), and web analytics (e.g. Google Analytics, Adobe Analytics).
- Knowledge of App Store Optimization a plus.

This is a freelance project basis position. It is fully remote with ocassional need to be at client place for meeting especially at the initial phase to gather client's needs.

Renumeration is on a project basis.

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