SEO Specialist

2 days ago

Singapore OOM PTE. LTD. Full time
Roles & Responsibilities

Job Overview:

OOm Institute is looking for a dedicated and capable SEO Specialist to manage our in-house SEO efforts and support the long-term growth of our organic presence. This role will be responsible for managing the Institute's SEO health across on-page, off-page, and technical areas, as well as ensuring our content is optimised for both traditional search engines and emerging AI-powered platforms such as Google AIO, Bing AI, and ChatGPT.

The role also plays a key part in driving lead generation by identifying ways to improve organic conversion rates across website pages, not just traffic acquisition. The ideal candidate brings hands-on SEO experience, a strong interest in content strategy, and is excited to grow with the team while taking ownership of the SEO function in a collaborative environment.

Key Responsibilities:

  • Conduct keyword research and competitor analysis to identify SEO and content opportunities
  • Optimise website content, metadata, site structure, and internal linking to improve search visibility
  • Manage the monthly blog content calendar, working closely with writers to ensure content aligns with SEO goals
  • Support the creation of SEO-friendly content through structured briefs, outlines, and content direction
  • Identify opportunities to improve lead conversion rates on high-traffic SEO pages (e.g. copy, layout, CTAs, user journey)
  • Perform regular technical SEO audits and work with developers to address issues that impact performance
  • Monitor and report on SEO performance using tools such as GA4, Google Search Console, Ahrefs, or SE Ranking
  • Stay up to date with changes in search algorithms and AI-powered discovery trends (e.g. AIO, ChatGPT, Bing Chat)
  • Conduct outreach and manage off-page strategies, including securing backlinks from high-authority or niche-relevant websites

Key Qualifications:

  • Bachelor Degree in Marketing, Communications or related field
  • 1-3 years of practical SEO experience, ideally in an in-house or agency environment
  • Solid understanding of on-page, off-page, and technical SEO fundamentals
  • Hands-on experience with keyword research, site audits, and content optimisation
  • Comfortable using SEO tools such as GA4, Google Search Console, Ahrefs, SEMrush, or Screaming Frog
  • Familiarity with content marketing principles, with experience managing or contributing to blog calendars
  • Familiarity with CRO concepts and tools (e.g. A/B testing platforms, Hotjar, GTM)
  • Demonstrated ability to identify SEO landing page improvements that lead to higher lead conversion or form fill rates
  • Interest or working knowledge of emerging AI search behaviours (Google AIO, Bing AI, ChatGPT search)
  • Experience using generative AI tools to support SEO or content tasks is a plus
  • Strong organisational skills, attention to detail, and the ability to work independently and cross-functionally
  • A proactive, growth-oriented mindset with a willingness to learn and adapt
Tell employers what skills you have

Lead Generation
CRO
Ability To Work Independently
HTML
Link Building
Content Strategy
Marketing Communications
Content Marketing
Attention to Detail
Keyword Research
Audits
Metadata
Ab Testing
Google Analytics
SEO
Layout

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